{"product_id":"david-garrick-and-the-mediation-of-celebrity-paperback-9781108469197","title":"David Garrick and the Mediation of Celebrity (Paperback \/ softback) 9781108469197","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDavid Garrick and the Mediation of Celebrity\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eExplores how David Garrick - actor, newspaper proprietor and part-owner of Drury Lane Theatre - mediated his own celebrity.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLeslie Ritchie (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108469197, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 18 March 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e314 pages, 11 b\/w illus.  3 tables\u003cbr\u003e22.9 x 15.2 x 1.6 cm, 0.469 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'Leslie Ritchie's meticulous David Garrick and the Mediation of Celebrity joins such re-considerations of the assumptions and anecdotes that shape the study of eighteenth-century theatre – and particularly of its most famous actor-manager.' Julia H. Fawcett, Theatre Journal\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eWhat happens when an actor owns shares in the stage on which he performs and the newspapers that review his performances? Celebrity that lasts over 240 years. From 1741, David Garrick dominated the London theatre world as the progenitor of a new 'natural' style of acting. From 1747 to 1776, he was a part-owner and manager of Drury Lane, controlling most aspects of the theatre's life. In a spectacular foreshadowing of today's media convergences, he also owned shares in papers including the St James's Chronicle and the Public Advertiser, which advertised and reviewed Drury Lane's theatrical productions. This book explores the nearly inconceivable level of cultural power generated by Garrick's entrepreneurial manufacture and mediation of his own celebrity. Using new technologies and extensive archival research, this book uncovers fresh material concerning Garrick's ownership and manipulation of the media, offering timely reflections for theatre history and media studies.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction\u003cbr\u003e 1. A view of London's mediascape, circa 1741–1776\u003cbr\u003e 2. Proofs: Garrick's involvement in the mediascape\u003cbr\u003e 3. Advertising and brand Garrick: infinite variety\u003cbr\u003e 4. A short history of negative publicity\u003cbr\u003e 5. Prompting, inside and outside the theatre\u003cbr\u003e Conclusion: Garrick re-collected.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Press \u0026amp; journalism [\u003ca title=\"See our other books on Press \u0026amp; journalism\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Press%20\u0026amp;%20journalism%20%5BKNTJ%5D%22\"\u003eKNTJ\u003c\/a\u003e], Society \u0026amp; culture: general [\u003ca title=\"See our other books on Society \u0026amp; culture: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Society%20\u0026amp;%20culture:%20general%20%5BJF%5D%22\"\u003eJF\u003c\/a\u003e], Literary studies: plays \u0026amp; playwrights [\u003ca title=\"See our other books on Literary studies: plays \u0026amp; playwrights\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Literary%20studies:%20plays%20\u0026amp;%20playwrights%20%5BDSG%5D%22\"\u003eDSG\u003c\/a\u003e], Theatre: individual actors \u0026amp; directors [\u003ca title=\"See our other books on Theatre: individual actors \u0026amp; directors\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Theatre:%20individual%20actors%20\u0026amp;%20directors%20%5BANB%5D%22\"\u003eANB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46000570892568,"sku":"9781108469197","price":29.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108469197i_d43260ab-6cc2-43bb-bef8-3ff805bc153b.jpg?v=1696702406","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/david-garrick-and-the-mediation-of-celebrity-paperback-9781108469197","provider":"Freshly Printed Books","version":"1.0","type":"link"}