{"product_id":"data-warehousing-the-route-to-mass-communication-paperback-softback-9780471963288","title":"Data Warehousing; The Route to Mass Communication (Paperback \/ softback) 9780471963288","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eData Warehousing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Route to Mass Communication\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSean Kelly (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471963288, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 1 March 1996\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e228 pages\u003cbr\u003e23.2 x 15.1 x 1.4 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThough companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eInformation Enterprises: The Early Innovators.\u003cbr\u003e \u003cbr\u003e The Case for Utilising Corporate Data: The Basis for Strategy.\u003cbr\u003e \u003cbr\u003e The History of Decision Support Systems: A Record of Failure.\u003cbr\u003e \u003cbr\u003e Defining the Business Requirements: Building an `Enterprise Model'.\u003cbr\u003e \u003cbr\u003e Mass Customisation of Products and Services--The Future Trend.\u003cbr\u003e \u003cbr\u003e Aligning the Data Warehouse with Organisational Culture--A Key Concern.\u003cbr\u003e \u003cbr\u003e Managing a Pan-Corporate Project--A Planning and Sponsorship Model.\u003cbr\u003e \u003cbr\u003e Justifying a Corporate Data Warehouse--The Business Case.\u003cbr\u003e \u003cbr\u003e Building the Corporate Data Warehouse--An Architectural Model.\u003cbr\u003e \u003cbr\u003e Choosing the Right Platform--The Technology Options.\u003cbr\u003e \u003cbr\u003e The Future--Threats and Opportunities.\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52316701425944,"sku":"9780471963288","price":52.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471963288.jpg?v=1781821954","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/data-warehousing-the-route-to-mass-communication-paperback-softback-9780471963288","provider":"Freshly Printed Books","version":"1.0","type":"link"}