{"product_id":"darwinian-hedonism-and-the-epidemic-of-unhealthy-behavior-hardback-9781107110434","title":"Darwinian Hedonism and the Epidemic of Unhealthy Behavior (Hardback) 9781107110434","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDarwinian Hedonism and the Epidemic of Unhealthy Behavior\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eProvides a new approach to psychological hedonism and applies it to the growing global epidemic of unhealthy behavior.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid M. Williams (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781107110434, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 21 March 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e374 pages, 18 b\/w illus.\u003cbr\u003e23.5 x 15.7 x 2.4 cm, 0.66 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'The ideas presented here are original, convincing, and important. Readers who do research or practice in public health or human behavior will appreciate the author's novel way of thinking about and addressing current problems.' Meghan L. Butryn, The Quarterly Review of Biology\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003ePsychological hedonism - the idea that people tend to act in ways that maximize pleasure and minimize displeasure - has a decidedly poor reputation among academics who study human behavior. Opinions range from outright rejection to those who believe it to be intuitively obvious, but untestable and therefore unhelpful. In this book, the author introduces an empirically testable and useful theory of psychological hedonism based on contemporary theory and research in the emerging field of affective neuroscience. He goes on to argue that people are genetically endowed with a tendency towards psychological hedonism as a function of Darwinian processes. This view of psychological hedonism in light of its Darwinian origins - thereinafter referred to as Darwinian hedonism - is essential to address the growing global epidemic of unhealthy behavior, such as poor diet, physical inactivity, and substance use.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Introduction\u003cbr\u003e Part I. Unhealthy behavior: 2. The epidemic of unhealthy behavior\u003cbr\u003e 3. Understanding the causes of behavior\u003cbr\u003e 4. A causal chain of behavior\u003cbr\u003e 5. Contents of the mind\u003cbr\u003e 6. What are the causes of unhealthy behavior?\u003cbr\u003e Part II. Psychological Hedonism: 7. Psychological hedonism and its problems\u003cbr\u003e 8. Reformulating psychological hedonism\u003cbr\u003e 9. Pleasure, displeasure, and affective valence\u003cbr\u003e 10. Hedonic response\u003cbr\u003e 11. Sources of hedonic response\u003cbr\u003e 12. Reward, incentive salience, and hedonic motivation\u003cbr\u003e 13. Incentive conditioning: from hedonic response to hedonic motivation\u003cbr\u003e 14. Hedonic versus reflective motivation\u003cbr\u003e 15. From hedonic motivation to unhealthy behavior\u003cbr\u003e 16. The theory of hedonic motivation\u003cbr\u003e Part III. Darwinian Hedonism: 17. Darwinian hedonism\u003cbr\u003e 18. Neo-Darwinism\u003cbr\u003e 19. The evolutionary function of psychological hedonism\u003cbr\u003e 20. The phylogenetic development of psychological hedonism\u003cbr\u003e Part IV. Darwinian Hedonism and Unhealthy Behavior: 21. Motivational mismatch\u003cbr\u003e 22. Darwinian hedonism and unhealthy behavior\u003cbr\u003e 23. Darwinian hedonism and hedonic desire for calorie-dense foods\u003cbr\u003e 24. Darwinian hedonism and hedonic dread of physical activity\u003cbr\u003e 25. Darwinian hedonism and hedonic desire for smoking, drinking, and drug use\u003cbr\u003e 26. Health behavior interventions\u003cbr\u003e 27. Darwinian hedonism and health-behavior policy\u003cbr\u003e 28. Darwinian hedonism and political will\u003cbr\u003e 29. Conclusions and future directions\u003cbr\u003e Appendix A: hedonic motivation and other motivation concepts\u003cbr\u003e Appendix B: anticipating criticisms of Darwinian hedonism.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Epidemiology \u0026amp; medical statistics [\u003ca title=\"See our other books on Epidemiology \u0026amp; medical statistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Epidemiology%20\u0026amp;%20medical%20statistics%20%5BMBNS%5D%22\"\u003eMBNS\u003c\/a\u003e], Health psychology [\u003ca title=\"See our other books on Health psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Health%20psychology%20%5BMBNH9%5D%22\"\u003eMBNH9\u003c\/a\u003e], Psychology [\u003ca title=\"See our other books on Psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Psychology%20%5BJM%5D%22\"\u003eJM\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265611387160,"sku":"9781107110434","price":88.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781107110434i.jpg?v=1696793328","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/darwinian-hedonism-and-the-epidemic-of-unhealthy-behavior-hardback-9781107110434","provider":"Freshly Printed Books","version":"1.0","type":"link"}