{"product_id":"customer-winback-how-to-recapture-lost-customers-and-keep-them-loyal-paperback-softback-9780787946678","title":"Customer Winback; How to Recapture Lost Customers--And Keep Them Loyal (Paperback \/ softback) 9780787946678","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCustomer Winback\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Recapture Lost Customers--And Keep Them Loyal\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\"Winning back lost customers is the marketing equivalent of finding hidden treasure. Griffin and Lowenstein provide an excellent treasure map\".— \u003cb\u003eDr. Leonard L. Berry, distinguished professor of marketing, Texas A\u0026amp;M University and author, Discovering the Soul of Service\u003c\/b\u003e  \u003cp\u003e\"\u003ci\u003eCustomer Winback\u003c\/i\u003e deals with one of the most overlooked dimensions of managing customer loyalty earning it back. I've personally seen the power a focused win back effort can achieve, and business leaders would be well-advised to follow Griffin and Lowenstein's formulas to regain lost revenue.\"—\u003cb\u003eJeanne Lombardo, General Manager, Worldwide Satisfaction \u0026amp; Loyalty, Microsoft Corporation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Griffin and Lowenstein know that in order to win back lost customers you must know why they left. \u003ci\u003eCustomer Winback\u003c\/i\u003e provides sound examples that illustrate ways to recapture lost customers that can be applied to any business.\"—\u003cb\u003eStephen P. Campbell, Director of Franchise Marketing, Sprint\u003c\/b\u003e\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJill Griffin (Author), Michael W. Lowenstein (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780787946678, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 26 March 2001\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e24.8 x 16.2 x 3.3 cm, 0.592 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Winning back lost customers is the marketing equivalent of finding hidden treasure. Griffin and Lowenstein provide an excellent treasure map.\" (Dr. Leonard L. Berry, distinguished professor of marketing, Texas A\u0026amp;M University, and author of Discovering the Soul of Service)\u003cbr\u003e \u003cbr\u003e \"Customer WinBack deals with one of the most overlooked dimensions of managing customer loyalty-earning it back. I've personally seen the power a focused win-back effort can achieve, and business leaders would be well-advised to follow Griffin and Lowenstein's formulas to regain lost revenue.\" (Jeanne Lombardo, general manager, Worldwide Satisfaction \u0026amp; Loyalty, Microsoft Corporation)\u003cbr\u003e \u003cbr\u003e \"Griffin and Lowenstein know that in order to win back lost customers you must know why they left. Customer WinBack provides sound examples that illustrate ways to recapture lost customers that can be applied to any business.\" (Stephen P. Campbell, director of franchise marketing, Sprint)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eKunden sind das Herzblut jedes Unternehmens, und zufriedene Kunden sind wertvolle Aktivposten. Einen neuen Kunden zu gewinnen, ist weitaus schwieriger und kostspieliger als einen alten Kunden an sich zu binden. Und außerdem kann jeder Kunde jederzeit woanders Kunde werden. Was kann also ein Unternehmen tun, wenn Kunden abwandern? Oder anders gefragt - wie kann ein Unternehmen einen so hervorragenden Kundenservice bieten, dass Kunden erst gar nicht auf die Idee kommen, woanders zu kaufen? In diesem Buch finden Sie die Antwort! \"Customer Winback\" zeigt Ihnen, wie sie verlorene Kunden zurückgewinnen, Probleme erkennen und Geschäftsabläufe ändern, bevor der Kunde zur Konkurrenz abwandert. Darüber hinaus erfahren Sie alles über Training, Personalbeschaffung und Teamentwicklung und lernen, wie Sie Servicestruktur und Servicekultur verändern müssen, damit Ihr Unternehmen für Ihre Kunden wieder attraktiv wird. Ein praktischer Leitfaden für erfolgreiche Kundenbindung. Geschrieben von zwei erfahrenen Experten auf dem Gebiet der Kundentreue und Kundenbindung.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eCUSTOMER RECOVERY: WINNING BACK LOST CUSTOMERS.\u003cbr\u003e \u003cbr\u003e Why Aggressive Customer Recovery is Critical to Your Success.\u003cbr\u003e \u003cbr\u003e A Closer Look at Customer Loss.\u003cbr\u003e \u003cbr\u003e Making New Customers Defection Proof.@Preventing Loss When the Honeymoon is Over.\u003cbr\u003e \u003cbr\u003e Early Intervention for Rocky Relationships. Saving Customers On the Brink of Defection.\u003cbr\u003e \u003cbr\u003e Recovering Lost Customers.\u003cbr\u003e \u003cbr\u003e CUSTOMER PROCOVERY: KEEPING REACTIVATED CUSTOMERS AND MINIMIZING DEFECTIONS.\u003cbr\u003e \u003cbr\u003e Practicing Procovery: Why Recovery is Not Enough.\u003cbr\u003e \u003cbr\u003e Happy Employees Equal Loyal Customers.\u003cbr\u003e \u003cbr\u003e Complaints: Your Number One Customer Procovery Weapon.\u003cbr\u003e \u003cbr\u003e The Real Role of Service in Customer Recovery.\u003cbr\u003e \u003cbr\u003e Making Your Company Defection Proof.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52515861397784,"sku":"9780787946678","price":22.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780787946678.jpg?v=1786669789","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/customer-winback-how-to-recapture-lost-customers-and-keep-them-loyal-paperback-softback-9780787946678","provider":"Freshly Printed Books","version":"1.0","type":"link"}