{"product_id":"customer-service-in-health-care-a-grassroots-approach-to-creating-a-culture-of-service-excellence-paperback-softback-9780787952518","title":"Customer Service in Health Care; A Grassroots Approach to Creating a Culture of Service Excellence (Paperback \/ softback) 9780787952518","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCustomer Service in Health Care\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Grassroots Approach to Creating a Culture of Service Excellence\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\"A wonderful guide that every manager can use. Kristin Baird's advice helps health care leaders understand the need for great customer satisfaction.\"\u003cbr\u003e —Stephanie G. Sherman, author, \u003ci\u003eTotal Customer Satisfaction\u003c\/i\u003e  \u003cp\u003e\"Combines the inspiration of 'why to focus' on customer services with the real-life 'how-tos'. An excellent road map for health care leaders that provides direction and milestones in the journey toward a great customer service!\"\u003cbr\u003e —Quint Studer, president, Baptist Hospital, Inc., of Pensacola, FL\u003c\/p\u003e \u003cp\u003e\"The challenge of creating a thoroughly customer-orientated culture in a health care organization is so more fundamental than sAnding a few people off to the 'Disneyfied'.... The challenge, however, can be met—as this book demonstrates—if leadership appreciates the key role of middle managers and, as the author so wonderfully says, builds the culture 'from the ground up.' Filled with examples, techniques, and tips, the author comes from and speaks to the real world.\"\u003cbr\u003e —Terrence J. Rynne, president, Rynne Marketing Group, author of \u003ci\u003eHealthcare Marketing in Transition\u003c\/i\u003e\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eKristin Baird (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780787952518, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 1 July 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e176 pages\u003cbr\u003e22.7 x 15.1 x 1.2 cm, 0.252 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Cheerful, down-to-earth, and widely experienced, Baird has writtena well-organized, readable book with a can-do message...\"(AORN Journal, 6\/1\/2004, Vol 70, No. 6)\u003cbr\u003e \u003cbr\u003e \"Read this book for an action-oriented approach...\" (TheHealthcare Collaborator, August 2001)\"A wonderful guide that every manager can use. Kristin Baird'sadvice helps health care leaders understand the need for greatcustomer satisfaction.\"\u003cbr\u003e --Stephanie G. Sherman, author, Total CustomerSatisfaction\u003cbr\u003e \u003cbr\u003e \"Combines the inspiration of 'why to focus' on customer serviceswith the real-life 'how-tos'. An excellent road map for health careleaders that provides direction and milestones in the journeytoward a great customer service!\"\u003cbr\u003e --Quint Studer, president, Baptist Hospital, Inc., ofPensacola, FL\u003cbr\u003e \u003cbr\u003e \"The challenge of creating a thoroughly customer-orientatedculture in a health care organization is so more fundamental thansAnding a few people off to the 'Disneyfied'.... The challenge,however, can be met--as this book demonstrates--ifleadership appreciates the key role of middle managers and, as theauthor so wonderfully says, builds the culture 'from the groundup.' Filled with examples, techniques, and tips, the author comesfrom and speaks to the real world.\"\u003cbr\u003e --Terrence J. Rynne, president, Rynne Marketing Group, authorof Healthcare Marketing in Transition\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eResearch confirms that it is six times more costly to attract anew customer than it is to retain an existing one.\u003cbr\u003e \u003cbr\u003e Creating a culture of service excellence requires planning,preparation, and persistence. Customer Service in HealthCare is designed to provide readers with the fundamentalinformation and skills to start or strengthen a customer serviceinitiative within a health care organization. This bookconcentrates on action as opposed to theory. It offers a practical,step-by-step process for creating a culture shift toward customerservice excellence at all levels of an organization, and presentsthe essentials to improving performance that will bring theindividuals closer to the mission, values, and standards.\u003cbr\u003e * Chapters focus on:\u003cbr\u003e * Tools for establishing and measuring customer service teamgoals\u003cbr\u003e * Creating customer service standards unique to yourorganization\u003cbr\u003e * Tips on training sessions\u003cbr\u003e * Strategies for maintaining top-of-mind awareness of customerservice among employees\u003cbr\u003e * Customer service techniques for physicians and nurses\u003cbr\u003e * An overview of customer service as an essential component ofbusiness development and marketing\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of Figures and Tables.\u003cbr\u003e \u003cbr\u003e About the Author.\u003cbr\u003e \u003cbr\u003e Preface.\u003cbr\u003e \u003cbr\u003e Acknowledgements.\u003cbr\u003e \u003cbr\u003e Why Customer Service.\u003cbr\u003e \u003cbr\u003e Setting Your Course -\u003cbr\u003e Senior Leadership that Takes theWheel.\u003cbr\u003e \u003cbr\u003e Championing Buy-In and Ownership -\u003cbr\u003e You Can't Do It Alone.\u003cbr\u003e \u003cbr\u003e Where Are You Now? -\u003cbr\u003e Establishing Your Baseline.\u003cbr\u003e \u003cbr\u003e Creating Meaningful Standards to Live By.\u003cbr\u003e \u003cbr\u003e The Training Sessions -\u003cbr\u003e Getting Everyone on the Same Page.\u003cbr\u003e \u003cbr\u003e Keeping the Effort Alive.\u003cbr\u003e \u003cbr\u003e Customer Service Pointers for Physicians.\u003cbr\u003e \u003cbr\u003e A Message for Nurses.\u003cbr\u003e \u003cbr\u003e Measuring Results.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Medicine: general issues [\u003ca title=\"See our other books on Medicine: general issues\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Medicine:%20general%20issues%20%5BMB%5D%22\"\u003eMB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52410655965464,"sku":"9780787952518","price":47.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780787952518.jpg?v=1784247010","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/customer-service-in-health-care-a-grassroots-approach-to-creating-a-culture-of-service-excellence-paperback-softback-9780787952518","provider":"Freshly Printed Books","version":"1.0","type":"link"}