{"product_id":"customer-relationship-management-marketing-04-04-paperback-softback-9781841122137","title":"Customer Relationship Management; Marketing 04.04 (Paperback \/ softback) 9781841122137","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCustomer Relationship Management\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eMarketing 04.04\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMichael J. Cunningham (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781841122137, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 25 March 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e130 pages\u003cbr\u003e17.2 x 12.4 x 1.1 cm, 0.142 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eFast track route to developing world customer relationships  \u003cp\u003eCovers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing\u003c\/p\u003e \u003cp\u003eExamples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold\u003c\/p\u003e \u003cp\u003eIncludes a glossary of key concepts and a comprehensive resources guide\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction to CRM\u003cbr\u003e \u003cbr\u003e Definition of terms\u003cbr\u003e \u003cbr\u003e The Evolutionof CRM\u003cbr\u003e \u003cbr\u003e The E-Dimension\u003cbr\u003e \u003cbr\u003e The Global Dimension\u003cbr\u003e \u003cbr\u003e The State of the Art\u003cbr\u003e \u003cbr\u003e In Practice: CRM Success Stories\u003cbr\u003e \u003cbr\u003e Key Concepts and thinkers\u003cbr\u003e \u003cbr\u003e Resources\u003cbr\u003e \u003cbr\u003e Ten Steps to Making CRM Work\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52446834622744,"sku":"9781841122137","price":8.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781841122137.jpg?v=1785115207","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/customer-relationship-management-marketing-04-04-paperback-softback-9781841122137","provider":"Freshly Printed Books","version":"1.0","type":"link"}