{"product_id":"customer-community-unleashing-the-power-of-your-customer-base-hardback-9780787956219","title":"Customer.Community; Unleashing the Power of Your Customer Base (Hardback) 9780787956219","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCustomer.Community\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eUnleashing the Power of Your Customer Base\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\"EBay-like peer-to-peer marketplace dramatically increase the exchange off value between a business and its customers. Customer.Community shows how any company can leverage this dynamic to drive loyalty and profitability.\"\u003cbr\u003e --Beerud Sheth, Co-Founder and GM of ELance\u003cbr\u003e \u003cbr\u003e \"The term \"Virtual Community\" carries so much baggage that many people forget that community, at its essence, is simply people interacting with other people. Underscoring some basic principles of community building, Banks and Daus show how paying attention to the interaction between your customers can affect the bottom line.\"\u003cbr\u003e --Cynthia Typaldos, cofounder of GolfWeb, founder of RealCommunities, and president, Typaldos Associates\u003cbr\u003e \u003cbr\u003e \"Customer.Community is a great look at how online Community really works. I tell people that if you want to save the world, well, you don't get to do that, but improving customer service really helps. This book brings you far in that direction.\"\u003cbr\u003e --Craig Newmark, Founder, Craigslist\u003cbr\u003e \u003cbr\u003e \"The concepts in Customer.Community present a way to understand what customers really need and want. The very existence of public discourse in commerce creates a discipline that results in happier customers.\"\u003cbr\u003e --Scott Cook, cofounder, Intuit\u003cbr\u003e \u003cbr\u003e \"Companies who have focused on he individual customer in the past must also now focus on the collective-the customer-community-to be successful.\"\u003cbr\u003e --Michael Lowenstein, coauthor, Customer Winback\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDrew Banks (Author), Kim Daus (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780787956219, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 26 March 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages, Tables: 2 B\u0026amp;W, 0 Color; Graphs: 10 B\u0026amp;W, 0 Color\u003cbr\u003e23.6 x 16 x 2.5 cm, 0.54 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"...I am quite impressed with this book...well written, easy to understand guide to the world of the internet and business...\" (M2 Best Books, 3 September 2002)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eHeute tobt ein harter Konkurrenzkampf. Deshalb braucht der Kunde auch einen guten Grund, warum er einem bestimmten Produkt treu sein soll. \"Customer.Community\" zeigt Managern, wie sie direktes Feedback von ihren Online-Kunden erhalten. Hier lernen Manager, wie sie eine Online Community aufbauen, die auf den Grundlagen historischer Gemeinschaften basiert, die den Wert des Menschen als Individuum respektiert und die ihren Unternehmen die Mittel an die Hand gibt, das Grundgeschäft zu verbessern. Ausgehend von einem neuen thematischen Ansatz, betrachtet dieser Band Online Communities als eine Quelle der Wertschöpfung für Kunde und Unternehmen gleichermaßen. Am Beispiel von Amazon.com und des Harry Potter Phänomens wird untersucht, warum diese beiden Online-Community Modelle so erfolgreich sind. \"Customer.Community\" - ein nützlicher Ratgeber für die Praxis!\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword: The Right Thing to Do (Scott Cook).\u003cbr\u003e \u003cbr\u003e Preface.\u003cbr\u003e \u003cbr\u003e Acknowledgments.\u003cbr\u003e \u003cbr\u003e Introduction: The Customer-Community.\u003cbr\u003e \u003cbr\u003e Is Commerce Antithetical to Online Community?\u003cbr\u003e \u003cbr\u003e Part One: Why Customer-Community?\u003cbr\u003e \u003cbr\u003e 1. The Business Case.\u003cbr\u003e \u003cbr\u003e How Customer-Communities Advance.\u003cbr\u003e \u003cbr\u003e Your Business Goals.\u003cbr\u003e \u003cbr\u003e 2. The Customer Case.\u003cbr\u003e \u003cbr\u003e E-Commerce Experiences That Span.\u003cbr\u003e \u003cbr\u003e Maslow's Hierarchy of Needs: Individual, Social, and Spiritual.\u003cbr\u003e \u003cbr\u003e Part Two: Customer-Community Basics.\u003cbr\u003e \u003cbr\u003e 3. Twelve Principles for Building Community.\u003cbr\u003e \u003cbr\u003e The Foundation for Strong Communities.\u003cbr\u003e \u003cbr\u003e 4. Customer-Community Profiles.\u003cbr\u003e \u003cbr\u003e Ten Types and Thirty-Five Examples of Customer-Communities and Their Defining Characteristics.\u003cbr\u003e \u003cbr\u003e 5. Growing Your Community.\u003cbr\u003e \u003cbr\u003e Overcoming the Inherent Challenges of Large-Scale Communities.\u003cbr\u003e \u003cbr\u003e 6. Understanding Community Bonds.\u003cbr\u003e \u003cbr\u003e Discovering the Intrinsic Bonds Within Your Customer Base.\u003cbr\u003e \u003cbr\u003e Part Three: Customer-Community and the Bottom Line.\u003cbr\u003e \u003cbr\u003e 7. Creating Value from Customer-Communities.\u003cbr\u003e \u003cbr\u003e Sixteen Bottom-Line Possibilities.\u003cbr\u003e \u003cbr\u003e 8. Organizational Issues and Roles.\u003cbr\u003e \u003cbr\u003e Aligning Strategy, Structure, Communication, and Leadership.\u003cbr\u003e \u003cbr\u003e 9. Before You Start.\u003cbr\u003e \u003cbr\u003e Ten Questions to Help You Think Through the Issues.\u003cbr\u003e \u003cbr\u003e Afterword: Turning Customer-Communities into Gold, Harry Potter Style (Michael Lowenstein).\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e Index.\u003cbr\u003e \u003cbr\u003e The Authors.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52410657374488,"sku":"9780787956219","price":18.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780787956219.jpg?v=1784247027","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/customer-community-unleashing-the-power-of-your-customer-base-hardback-9780787956219","provider":"Freshly Printed Books","version":"1.0","type":"link"}