{"product_id":"customer-communities-engage-and-retain-customers-to-build-the-future-of-your-business-hardback-9781394172115","title":"Customer Communities; Engage and Retain Customers to Build the Future of Your Business (Hardback) 9781394172115","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCustomer Communities\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eEngage and Retain Customers to Build the Future of Your Business\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eNick Mehta (Author), Robin Van Lieshout (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394172115, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 7 November 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e22.6 x 15 x 2.8 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eMake community building your ultimate business growth strategy\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eCustomer Communities: Engage and Retain Customers to Build the Future of Your Business\u003c\/i\u003e, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you’ll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. \u003c\/p\u003e\n\u003cp\u003eThe authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You’ll also find: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eStrategies for creating a cross functional customer engagement team\u003c\/li\u003e \u003cli\u003eTechniques for building community in places that \u003ci\u003earen’t\u003c\/i\u003e the web or on social media\u003c\/li\u003e \u003cli\u003eWays to bring your organization’s culture and values into your community with a human-first alignment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAn essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. \u003ci\u003eCustomer Communities\u003c\/i\u003e will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003ePreface: Two CEOs Growing Up Lonely xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Community Is the Future of Your Business 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 An Introduction to the World of Communities 3\u003cbr\u003e \u003ci\u003eCreating a Sense of Belonging\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Communities as a Business Growth Strategy 9\u003cbr\u003e \u003ci\u003eThe Only Sustainable Long-Term Differentiator Companies Have\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 How the Next Generation of Communities Drives Success 29\u003cbr\u003e \u003ci\u003eThe New Company-Wide Strategy to Drive Net Revenue Retention\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 A Community for Customer Success, Support, Marketing, and Product Teams 41\u003cbr\u003e \u003ci\u003eHow Every Department Can Benefit from a Next-Generation Community\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The 10 Laws of Community Building 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Law 1: You Can Start Anytime 57\u003cbr\u003e \u003ci\u003eIt Doesn’t Have to Be Expensive and Everyone in Your Organization Can Help\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Law 2: You Have to Own the Platform 65\u003cbr\u003e \u003ci\u003eEngage Your Customers Beyond Borrowed Ground\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Law 3: Community Should Be the Heart of the Customer Journey 75\u003cbr\u003e \u003ci\u003eActivate and Engage Your Customers at Scale\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 Law 4: Create Content That Educates and Inspires 95\u003cbr\u003e \u003ci\u003eBe the Best Thought Leader You Can Be\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Law 5: Build on Your Advocates 109\u003cbr\u003e \u003ci\u003eYour Most Loyal Customers Are the Gateway to Success\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 Law 6: Everybody Owns the Customer 121\u003cbr\u003e \u003ci\u003eCommunity Is a Company-Wide Strategy, Not a Department\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Law 7: Offline Counts More Than You Think 139\u003cbr\u003e \u003ci\u003eAn Online Community Is Strengthened with Offline Events\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 Law 8: Tie It All Together in One Customer Hub 153\u003cbr\u003e \u003ci\u003ePrevent a Disjointed Customer Experience by Integrating Engagement and Content\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 Law 9: Community Should Drive Real Business Outcomes 171\u003cbr\u003e \u003ci\u003eDon’t Get Fooled by Vanity Metrics—Demand Real Business Metrics\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 Law 10: Bring Your Culture and Values to Your Community 183\u003cbr\u003e \u003ci\u003eBuild with a Human-First Mindset\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III How to Get Started 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15 Building Blocks to Successfully Starting a Community 197\u003cbr\u003e \u003ci\u003ePutting Together a Strong Strategy in Five Steps\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 16 Common Objections and How to Overcome Them 209\u003cbr\u003e \u003ci\u003eAnswers to Nine Common Objections \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eEpilogue 217\u003c\/p\u003e \u003cp\u003eReferences 219\u003c\/p\u003e \u003cp\u003eIndex 225 \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52462997537048,"sku":"9781394172115","price":18.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394172115.jpg?v=1785544661","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/customer-communities-engage-and-retain-customers-to-build-the-future-of-your-business-hardback-9781394172115","provider":"Freshly Printed Books","version":"1.0","type":"link"}