{"product_id":"customer-360-how-data-ai-and-trust-change-everything-hardback-9781394273614","title":"Customer 360; How Data, AI, and Trust Change Everything (Hardback) 9781394273614","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCustomer 360\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Data, AI, and Trust Change Everything\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMartin Kihn (Author), Andrea Chen Lin (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394273614, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 4 November 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.4 x 16 x 2.8 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eBecome more competitive by developing a superior customer experience through data, AI, and trust - \u003cb\u003eand get your organization ready for AI agents like Agentforce\u003c\/b\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/i\u003e delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.\u003c\/p\u003e \u003cp\u003eTo demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUsing exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails\u003c\/li\u003e \u003cli\u003eGetting ready to use exciting emerging technologies like AI agents and autonomous AI\u003c\/li\u003e \u003cli\u003eOrganizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats\u003c\/li\u003e \u003cli\u003eMaking new technologies an extension of your existing data investments so that both work better\u003c\/li\u003e \u003cli\u003eChoosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner\u003c\/li\u003e \u003cli\u003eHandling internal stakeholders and dealing with change in a way that benefits the business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor business leaders, executives, managers, and entrepreneurs, \u003ci\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/i\u003e is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection One The Five Forces of Customer Experience 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Formula 1’s Race Toward Personalization 3\u003c\/p\u003e \u003cp\u003eChapter 2 How the Customer 360 Approach Provides Value 9\u003c\/p\u003e \u003cp\u003eChapter 3 Customer 360 in Action: Some Common Tactics 15\u003c\/p\u003e \u003cp\u003eChapter 4 The Five Forces of Customer 360 23\u003c\/p\u003e \u003cp\u003eChapter 5 What Do Customers Want Right Now? 31\u003c\/p\u003e \u003cp\u003eChapter 6 What Do Companies Need Right Now? 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Two Data + AI + Trust in Action 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 The Evolution of Customer Data and Platforms—A Case Study 51\u003c\/p\u003e \u003cp\u003eChapter 8 Data Types and Sources 63\u003c\/p\u003e \u003cp\u003eChapter 9 Customer Data in the Enterprise Today 77\u003c\/p\u003e \u003cp\u003eChapter 10 Composable Versus Packaged and Build Versus Buy 89\u003c\/p\u003e \u003cp\u003eChapter 11 What Does “Real Time” Really Mean? 99\u003c\/p\u003e \u003cp\u003eChapter 12 AI in Action Today! 107\u003c\/p\u003e \u003cp\u003eChapter 13 Having Faith in the System: How Can We Trust the AI? 123\u003c\/p\u003e \u003cp\u003eChapter 14 Data Collaboration—A Rising Imperative 135\u003c\/p\u003e \u003cp\u003eChapter 15 Privacy, Compliance, and Consent 143\u003c\/p\u003e \u003cp\u003eChapter 16 Next-generation Analytics for the Enterprise 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Three Data + AI + Trust in the Workplace 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17 AI Hype Versus Reality? What Does This Mean for Humans? 163\u003c\/p\u003e \u003cp\u003eChapter 18 Organizational Structures and Centers of Excellence 173\u003c\/p\u003e \u003cp\u003eChapter 19 Leading Through Transformation— What’s Next? 185\u003c\/p\u003e \u003cp\u003eChapter 20 Summing Up 195\u003c\/p\u003e \u003cp\u003eNotes 203\u003c\/p\u003e \u003cp\u003eAcknowledgments 213\u003c\/p\u003e \u003cp\u003eAbout the Authors 215\u003c\/p\u003e \u003cp\u003eIndex 217\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52470074999064,"sku":"9781394273614","price":18.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394273614.jpg?v=1785631600","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/customer-360-how-data-ai-and-trust-change-everything-hardback-9781394273614","provider":"Freshly Printed Books","version":"1.0","type":"link"}