{"product_id":"csr-strategies-corporate-social-responsibility-for-a-competitive-edge-in-emerging-markets-hardback-9780470825204","title":"CSR Strategies; Corporate Social Responsibility for a Competitive Edge in Emerging Markets (Hardback) 9780470825204","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCSR Strategies\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCorporate Social Responsibility for a Competitive Edge in Emerging Markets\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis is an important book written with the authority and experience of many years of high-level management, at the cutting edge of Corporate Social Responsibility (CSR) in Indonesia and beyond. The case studies are excellent and mix examples from emerging and developed markets with insight and understanding. Above all they show cause for optimism amidst the challenges faced by local companies and MNEs in developing countries. \u003cbr\u003e \u003cb\u003e-- Geoffrey Williams, FRSA, FMIM\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eCEO, OWW Consulting\u003c\/i\u003e \u003cbr\u003e \u003cbr\u003e CSR Strategies is useful reading for decision makers within the public and private sector organizations. The book offers practical insights for business people as well as academics because the perspectives shared are the work of a seasoned practitioner who has been very successful in implementing the right CSR principles\u003cbr\u003e \u003cb\u003e-- Mas Achmad Daniri\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eChairman, National Committee on Governance and\u003cbr\u003e Chairman, Mirror Committee on Social Responsibility, ISO 26000, Indonesia\u003c\/i\u003e \u003cbr\u003e \u003cbr\u003e Impactful and sustainable CSR initiatives can only be obtained if corporations can translate their CSR concepts into corporate habits. CSR Strategies serves as an important, practical reference for corporations desiring to do so.\u003cbr\u003e \u003cb\u003e-- Risa Bhinekawati\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eChairperson and Executive Director, Danamon Peduli Foundation\u003c\/i\u003e \u003cbr\u003e \u003cbr\u003e In the 70s, Sri Urip led the way in putting CSR into practice in Indonesia before the term was even used. She is now again leading in establishing a firm theoretical foundation for the relevance of CSR in today's business.\u003cbr\u003e \u003cb\u003e-- Elmar Bouma\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eDirector, Indonesian Netherlands Association\u003c\/i\u003e \u003cbr\u003e \u003cbr\u003e CSR Strategies stands out among the crowd particularly because it was written based on the real-life experiences of the author-former CEO of Unilever Indonesia, who had developed a number of Unilever's brands into undisputable market leaders.\u003cbr\u003e \u003cb\u003e-- Chrysanti Hasibuan-Sedyono\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eVice Chair, Board of Management, Indonesian Business Links\u003c\/i\u003e \u003cbr\u003e \u003cbr\u003e Unilever Indonesia's first female CEO demonstrates how perfect understanding of a developing market and tailored production, distribution, and marketing, applied with CSR principles, combine into a money-making exercise with only winners at the end. Employment  and wealth created from this exercise will help improve wealth distribution and close the poverty gap. Fact- and case-based experiences condensed in this book are a must-read for those involved in legislative CSR procedures. \u003cbr\u003e \u003cb\u003e-- Rio Praaning Prawira Adiningrat\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eManaging Partner, PA Group\u003c\/i\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSri Urip (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470825204, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 13 August 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e200 pages\u003cbr\u003e23.1 x 15.8 x 2.3 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eGlobalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge.  \u003cp\u003eTo ensure sustainable growth opportunities, companies should pursue the three key dimensional values of creation:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProfit\u003c\/li\u003e \u003cli\u003ePeople\u003c\/li\u003e \u003cli\u003ePlanet\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWell defined and strategic CSR activities will ensure an optimum balance between social, environmental, and economic factors for sustainable profits. Hence, CSR has to be embedded within the business strategy to provide a competitive edge in the areas of brand equity, corporate reputation, employee retention, and environmental conservation.\u003c\/p\u003e \u003cp\u003eAlthough the principles of CSR are essentially the same globally, each location still calls for different emphasis in the implementation process. Successful application of CSR principles is directly influenced by the business understanding of its business strategy in proportion to the needs of the local community.\u003c\/p\u003e \u003cp\u003eAs someone who has implemented all the above activities successfully, author Sri Urip is well placed to discuss effective CSR strategies to 21st century companies.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments.  \u003cp\u003eBenefits of Corporate Social Responsibility.\u003c\/p\u003e \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1 Strategies.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Corporate Social Responsibility, Good Corporate Governance, and Reputation Risk.\u003c\/p\u003e \u003cp\u003e2 A New Phenomenon.\u003c\/p\u003e \u003cp\u003e3 The Fundamentals and Evolution of CSR.\u003c\/p\u003e \u003cp\u003e4 How to Optimize CSR.\u003c\/p\u003e \u003cp\u003e5 Why and When to Apply CSR Activities.\u003c\/p\u003e \u003cp\u003e6 Managing, Monitoring, and Reporting.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2 Case Studies.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study 1 PT Unilever Indonesia, Tbk.\u003c\/p\u003e \u003cp\u003eCase Study 2 PT Bank Danamon Indonesia, Tbk.\u003c\/p\u003e \u003cp\u003eCase Study 3 PURA Group.\u003c\/p\u003e \u003cp\u003eCase Study 4 PT Astra International, Tbk.\u003c\/p\u003e \u003cp\u003eCase Study 5 PT Indo Tambangraya Megah, Tbk.\u003c\/p\u003e \u003cp\u003eCase Study 6 H.J. Heinz.\u003c\/p\u003e \u003cp\u003eCase Study 7 TNT International B.V., the Netherlands.\u003c\/p\u003e \u003cp\u003eCase Study 8 Intel Corporation, US.\u003c\/p\u003e \u003cp\u003eCase Study 9 Motorola.\u003c\/p\u003e \u003cp\u003eCase Study 10 CSR in Thailand.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52278030106904,"sku":"9780470825204","price":30.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470825204.jpg?v=1781456733","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/csr-strategies-corporate-social-responsibility-for-a-competitive-edge-in-emerging-markets-hardback-9780470825204","provider":"Freshly Printed Books","version":"1.0","type":"link"}