{"product_id":"crowdfunding-a-guide-to-raising-capital-on-the-internet-hardback-9781118492970","title":"Crowdfunding; A Guide to Raising Capital on the Internet (Hardback) 9781118492970","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCrowdfunding\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Guide to Raising Capital on the Internet\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSteven Dresner (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118492970, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 15 April 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e23.6 x 16 x 2.3 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eA groundbreaking book on the growing trend of crowdfunding\u003c\/b\u003e  \u003cp\u003eCrowdfunding has gained considerable traction over the last few years. By combining the Internet\/social media with equity-based financing, it is poised to usher in a new asset class that will change how early stage and small business financing transactions are consummated. Author Steven Dresner, Founder and CEO of Dealflow.com, understands the nuances of how crowdfunding can help companies gain much needed access to capital, and now he shares those insights with you.\u003c\/p\u003e \u003cp\u003eEngaging and informative, this book will serve the needs of a global audience comprising entrepreneurs, financiers, and other professionals. It skillfully addresses the market dynamics that are catapulting crowdfunding into the mainstream and explores essential issues ranging from planning an online campaign, post-transaction management, and business planning to securities law and tax issues.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePuts the business of crowdfunding in perspective with a look at the current marketplace, overview of important data, and legitimate concerns\u003c\/li\u003e \u003cli\u003eExamines effective techniques for communicating with the crowd\u003c\/li\u003e \u003cli\u003eDetails equity-based financing and other sources such as debt instruments\u003c\/li\u003e \u003cli\u003eContains contributions from a wide array of individuals involved in the worlds of finance, law and accounting, social media, marketing, as well as DealFlow Media's own staff\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCrowdfunding affords-start ups and other smaller businesses better access to capital via the Internet\/social media. It also allows an investor of any size to back a business of their choosing. This new book will show you what this process entails and how it can benefit everyone involved.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I. The Business of Crowdfunding 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Crowdfunding: A Historical Perspective 3\u003cbr\u003e \u003ci\u003eJason Best and Sherwood Neiss\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Understanding the “Crowd” 15\u003cbr\u003e \u003ci\u003eKaren Kerrigan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 A Statistical View of Crowdfunding 31\u003cbr\u003e \u003ci\u003eCarl Esposti\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Current Market Dynamics 47\u003cbr\u003e \u003ci\u003eAndrew Dix and Charles Luzar\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II. Preparing for your Crowdfunding campaign 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Business Planning in Preparation for a Crowdfunding Campaign 83\u003cbr\u003e \u003ci\u003eDavid Feldman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Protecting Your Intellectual Property 97\u003cbr\u003e \u003ci\u003eMichael J. Allan and Tremayne M. Norris\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Understanding Your Investor Options 111\u003cbr\u003e \u003ci\u003eReginald Chambers\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 Communicating with Your Investors or “Backers” 127\u003cbr\u003e \u003ci\u003eJoy Schoffler\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Alternatives to Crowdfunding 145\u003cbr\u003e \u003ci\u003eDavid R. Burton\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III. Understanding the Framework of Rules and Regulations 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 The Legal Aspects of Crowdfunding and U.S. Law 165\u003cbr\u003e \u003ci\u003eJoan MacLeod Heminway\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Crowdfunding Laws Based on Global Jurisdiction 199\u003cbr\u003e \u003ci\u003eJeff Lynn and Kristof De Buysere\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 Living with the New Reg D and Its Impact on Pitch Events and Demo Days 213\u003cbr\u003e \u003ci\u003eKiran Lingam, Trent Dykes, and Megan Muir\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAfterword 227\u003c\/p\u003e \u003cp\u003eAbout the Author 233\u003c\/p\u003e \u003cp\u003eAbout the Contributors 235\u003c\/p\u003e \u003cp\u003eAuthor’s Disclaimer 241\u003c\/p\u003e \u003cp\u003eIndex 243\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Finance \u0026amp; accounting [\u003ca title=\"See our other books on Finance \u0026amp; accounting\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Finance%20\u0026amp;%20accounting%20%5BKF%5D%22\"\u003eKF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52417778417944,"sku":"9781118492970","price":30.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118492970.jpg?v=1784508624","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/crowdfunding-a-guide-to-raising-capital-on-the-internet-hardback-9781118492970","provider":"Freshly Printed Books","version":"1.0","type":"link"}