{"product_id":"critical-marketing-issues-in-contemporary-marketing-hardback-9780470512005","title":"Critical Marketing; Issues in Contemporary Marketing (Hardback) 9780470512005","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCritical Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eIssues in Contemporary Marketing\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMark Tadajewski (Edited by), M Tadajewski (Author), Douglas Brownlie (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470512005, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 20 March 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e416 pages\u003cbr\u003e24.4 x 16.8 x 2.9 cm, 0.85 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eFocusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.     \u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgements xi\u003c\/p\u003e \u003cp\u003eChapter 1 Critical Marketing: A Limit Attitude 1\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Rethinking the Development of Marketing 29\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 Prejudice V. Marketing? An Examination of some Historical Sources 33\u003cbr\u003e \u003ci\u003eDonald F. Dixon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Early Development of the Philosophy of Marketing Thought 45\u003cbr\u003e \u003ci\u003eD.G. Brian Jones and David D. Monieson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective 67\u003cbr\u003e \u003ci\u003eDonald F. Dixon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Critical Reflections on Consumer Research 85\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research 91\u003cbr\u003e \u003ci\u003eMark Tadajewski\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 Evolution, Biology and Consumer Research: What Darwin Knew that We’ve Forgotten 131\u003cbr\u003e \u003ci\u003eElizabeth C. Hirschman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Ethnopsychology: A Return to Reason in Consumer Behaviour 157\u003cbr\u003e \u003ci\u003eJohn O’Shaughnessy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 Marketing and Society 183\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Marketing, the Consumer Society and Hedonism 187\u003cbr\u003e \u003ci\u003eJohn O’Shaughnessy and Nicholas Jackson O’Shaughnessy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide 211\u003cbr\u003e \u003ci\u003eTerrence H. Witkowski\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 On Negotiating the Market? 245\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 Sustainable Marketing 253\u003cbr\u003e \u003ci\u003eYnte K. van Dam and Paul A.C. Apeldoorn\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 15 An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life 271\u003cbr\u003e \u003ci\u003eSusan Dobscha and Julie L. Ozanne\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 16 Past Postmodernism? 301\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 17 Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection 311\u003cbr\u003e \u003ci\u003eStephen J. Gould\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 18 The Function of Cultural Studies in Marketing: A New Administrative Science? 329\u003cbr\u003e \u003ci\u003eAdam Arvidsson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eContents \/ ix\u003c\/p\u003e \u003cp\u003eChapter 19 Thinking through Theory: Materialising the Oppositional Imagination 345\u003cbr\u003e \u003ci\u003ePauline Maclaran and Lorna Stevens\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 20 Postcolonialism and Marketing 363\u003cbr\u003e \u003ci\u003eGavin Jack\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 385\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52276349010200,"sku":"9780470512005","price":57.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470512005.jpg?v=1781366779","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/critical-marketing-issues-in-contemporary-marketing-hardback-9780470512005","provider":"Freshly Printed Books","version":"1.0","type":"link"}