{"product_id":"critical-corporate-communications-a-best-practice-blueprint-paperback-softback-9780470847633","title":"Critical Corporate Communications; A Best Practice Blueprint (Paperback \/ softback) 9780470847633","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCritical Corporate Communications\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Best Practice Blueprint\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eNaomi Langford-Wood (Author), Brian Salter (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470847633, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 27 September 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e196 pages\u003cbr\u003e23.2 x 15.4 x 1.4 cm, 0.312 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"..advice for directors under fire...\" (Kent Director, 1 July 2002)\u003cbr\u003e \u003cbr\u003e \"...this book, produced in collaboration with the CBI, is a useful beginner's guide with some sensible advice...\" (Management Today, January 2003)\u003cbr\u003e \u003cbr\u003e \"...this book is a best practice blueprint, loaded with practical advice and case studies, mostly British...\" (Business Plus, February 2003)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eCritical Corporate Communications :A Best Practice Blueprint\u003cbr\u003e Naomi Langford-Wood and Brian Salter\u003cbr\u003e A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit.\u003cbr\u003e Author:\u003cbr\u003e Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books.\u003cbr\u003e Readership:\u003cbr\u003e Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs.\u003cbr\u003e ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSeries Foreword by Digby Jones.\u003cbr\u003e \u003cbr\u003e About the Authors.\u003cbr\u003e \u003cbr\u003e Acknowledgements.\u003cbr\u003e \u003cbr\u003e Introduction.\u003cbr\u003e \u003cbr\u003e One: What's It All About?-Communications and Language.\u003cbr\u003e \u003cbr\u003e Mind your language.\u003cbr\u003e \u003cbr\u003e Two: The Board.\u003cbr\u003e \u003cbr\u003e The chairman who chose what not to communicate.\u003cbr\u003e \u003cbr\u003e Three: Internal Communications.\u003cbr\u003e \u003cbr\u003e Human remains.\u003cbr\u003e \u003cbr\u003e A typical employee survey.\u003cbr\u003e \u003cbr\u003e Strategising your communications.\u003cbr\u003e \u003cbr\u003e Don't shoot the messenger.\u003cbr\u003e \u003cbr\u003e Shhh! Keep it quiet.\u003cbr\u003e \u003cbr\u003e Causes of ineffective communications.\u003cbr\u003e \u003cbr\u003e The cultural divide.\u003cbr\u003e \u003cbr\u003e How good a communicator are you?\u003cbr\u003e \u003cbr\u003e Four: SWOT Analysis.\u003cbr\u003e \u003cbr\u003e Strengths.\u003cbr\u003e \u003cbr\u003e Weaknesses.\u003cbr\u003e \u003cbr\u003e Opportunities.\u003cbr\u003e \u003cbr\u003e Threats.\u003cbr\u003e \u003cbr\u003e Five: External Audiences.\u003cbr\u003e \u003cbr\u003e Customers and clients.\u003cbr\u003e \u003cbr\u003e Suppliers.\u003cbr\u003e \u003cbr\u003e Owners and shareholders.\u003cbr\u003e \u003cbr\u003e Corporate affairs.\u003cbr\u003e \u003cbr\u003e Community relations.\u003cbr\u003e \u003cbr\u003e The media.\u003cbr\u003e \u003cbr\u003e Six: Crisis Communications.\u003cbr\u003e \u003cbr\u003e How Camelot's numbers finally came up.\u003cbr\u003e \u003cbr\u003e Coping with a crisis - or a scandal.\u003cbr\u003e \u003cbr\u003e Seven: Means of Communication.\u003cbr\u003e \u003cbr\u003e Ways and means.\u003cbr\u003e \u003cbr\u003e Events.\u003cbr\u003e \u003cbr\u003e Telecommunications.\u003cbr\u003e \u003cbr\u003e Print.\u003cbr\u003e \u003cbr\u003e Eight: Electronic Communication.\u003cbr\u003e \u003cbr\u003e E-mail.\u003cbr\u003e \u003cbr\u003e Bulletin boards.\u003cbr\u003e \u003cbr\u003e Intranets and extranets.\u003cbr\u003e \u003cbr\u003e Nine: Communication Audits.\u003cbr\u003e \u003cbr\u003e Extracts from communication audits 156.\u003cbr\u003e \u003cbr\u003e Ten Sounding Off.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52278036529432,"sku":"9780470847633","price":41.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470847633.jpg?v=1781457074","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/critical-corporate-communications-a-best-practice-blueprint-paperback-softback-9780470847633","provider":"Freshly Printed Books","version":"1.0","type":"link"}