{"product_id":"creator-culture-an-introduction-to-global-social-media-entertainment-hardback-9781479879304","title":"Creator Culture; An Introduction to Global Social Media Entertainment (Hardback) 9781479879304","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCreator Culture\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eAn Introduction to Global Social Media Entertainment\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eStuart Cunningham (Edited by), David Craig (Edited by), Nancy K. Baym (Foreword by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781479879304\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 June 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages, 1 b\/w illustration\u003cbr\u003e22.9 x 15.2 x 2.4 cm, 0.617 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003eThis lively collection puts forth a persuasive case for 'creator culture' as a major new force in media industries worldwide. Drawing from intricate analyses and ethnographies of creator practices across the globe, the scholars in this volume show how today's social media entrepreneurs exist at the uneasy intersection of platforms, legacy media, and advertising. From unboxing videos to fashion influencers, these essays explore the cultural logics of online creators and their larger sociocultural contexts. An essential collection for scholars of branding, celebrity, and social media, and anyone interested in the future of entertainment. (Alice E. Marwick, author of \u003ci\u003eStatus Update: Celebrity, Publicity, and Branding in the Social Media Age\u003c\/i\u003e) What could once be referred to confidently as 'the media' has fragmented into a diverse array of creators, platforms, audiences, communities, regulatory responsibilities, and business models. With \u003ci\u003eCreator Culture\u003c\/i\u003e, Cunningham and Craig have captured the zeitgeist of social media entertainment, bringing together an array of leading international researchers to critically analyze this emergent field. (Terry Flew, University of Sydney)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eExplores new perspectives on social media entertainment\u003c\/b\u003e\u003cbr\u003e There is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized \"user-generated\" content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied.\u003cbr\u003e In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. \u003ci\u003eCreator Culture \u003c\/i\u003eintroduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies.\u003cbr\u003e This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries.\u003cbr\u003e Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"NYU Press","offers":[{"title":"Brand New","offer_id":52595419906328,"sku":"9781479879304","price":72.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/creator-culture-an-introduction-to-global-social-media-entertainment-hardback-9781479879304","provider":"Freshly Printed Books","version":"1.0","type":"link"}