{"product_id":"creating-unicorns-with-simple-innovations-the-pisa-method-paperback-softback-9781637428276","title":"Creating Unicorns with Simple Innovations; The PISA Method (Paperback \/ softback) 9781637428276","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCreating Unicorns with Simple Innovations\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe PISA Method\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJorge Sá (Author), Magda Pereira (Author), Nadiia Nikitina (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781637428276\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 31 May 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e200 pages\u003cbr\u003e22.9 x 15.2 x 1 cm, 0.272 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eThe untold story: creating simple \u003ci\u003ehigh value\u003c\/i\u003e innovations.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis book presents a five-step method to create high worth non-technical innovations through:\u003c\/p\u003e \u003col\u003e \t\u003cli\u003e \t\tFocus on \u003cb\u003esimplicity\u003c\/b\u003e (which as said is the ultimate sophistication); \t\u003c\/li\u003e \t\u003cli\u003e \t\tOpportunities that \u003cb\u003ecome to us\u003c\/b\u003e(instead of having actively to look for them); \t\u003c\/li\u003e \t\u003cli\u003e \t\tAdapting solutions already in use elsewhere (rather than constructing them anew); \t\u003c\/li\u003e \t\u003cli\u003e \t\tTesting \u003cb\u003econsumers actions and emotions\u003c\/b\u003e (in lieu of words or thoughts); and finally \t\u003c\/li\u003e \t\u003cli\u003e \t\tEntering the market in an inexpensive way and with minimal risk. \t\u003c\/li\u003e \u003c\/ol\u003e \u003cp\u003eExamples are \u003cb\u003enumerous\u003c\/b\u003e. Some are \u003cb\u003eunicorns\u003c\/b\u003e (valued at one or more billion dollars): Spanx, Rent the Runway, Dollar Shave Club, GymShark, Gousto, Athletic Greens, Havaianas, etc.Others are in the \u003cb\u003emultitude of millions\u003c\/b\u003e: Knix, Drop Stop, Pouchee, Lisa Gable Accessories, Readerest, SafeGrabs, Chawel and so on.\u003c\/p\u003e \u003cp\u003eThis book presents what is \u003ci\u003ecommon among hundreds of such innovations\u003c\/i\u003e, shared by all in a sequence of steps called the \u003cb\u003ePISA method\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eSo, in a certain sense this book was written by those entrepreneurs who achieved financial independence and changed the lives of others by \u003cb\u003esolving complexity through simplicity\u003c\/b\u003e.That is the \u003ci\u003equiet revolution\u003c\/i\u003e underway which falls below the radar and therefore is \u003cb\u003ean untold story\u003c\/b\u003e.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Business Expert Press","offers":[{"title":"Brand New","offer_id":52712028963096,"sku":"9781637428276","price":22.49,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/creating-unicorns-with-simple-innovations-the-pisa-method-paperback-softback-9781637428276","provider":"Freshly Printed Books","version":"1.0","type":"link"}