{"product_id":"creating-business-agility-how-convergence-of-cloud-social-mobile-video-and-big-data-enables-competitive-advantage-hardback-9781118724569","title":"Creating Business Agility; How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage (Hardback) 9781118724569","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCreating Business Agility\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRodney Heisterberg (Author), Alakh Verma (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118724569, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 17 October 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e384 pages\u003cbr\u003e23.6 x 16.5 x 3.2 cm, 0.59 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eCreating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage\u003c\/i\u003e provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem. The focus is on Business Agility Readiness in terms of the five major changes affecting the information technology landscape, and how data-driven delivery platforms and decision-making processes are being reinvented using digital relationships with a social business model as the consumer world of technology drives innovation and collaboration.\u003c\/p\u003e \u003cp\u003eCloud computing, social media, next-gen mobility, streaming video, and big data with predictive analytics are major forces now for a competitive advantage, and \u003ci\u003eCreating Business Agility\u003c\/i\u003e provides leaders with a roadmap for readiness. Business leaders tasked with innovation and strategy will find that \u003ci\u003eCreating Business Agility\u003c\/i\u003e provides important insight from an informed perspective.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword: How to Survive in the Jungle xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Bridging the Digital Divide 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Agility Concepts 1\u003c\/p\u003e \u003cp\u003eDigital Business Organization 3\u003c\/p\u003e \u003cp\u003eBusiness Ecosystem Strategic Concepts 4\u003c\/p\u003e \u003cp\u003eStages of Business Ecosystem Coevolution 7\u003c\/p\u003e \u003cp\u003eDigital Business Stakeholders 10\u003c\/p\u003e \u003cp\u003eEcosystem Hub Concepts 11\u003c\/p\u003e \u003cp\u003eEcosystem Hub Implementation Concepts 15\u003c\/p\u003e \u003cp\u003eEcosystem Hub Roadmap for Business Agility Readiness 17\u003c\/p\u003e \u003cp\u003eBalanced Scorecard Delivering Business Value 25\u003c\/p\u003e \u003cp\u003eChange Management Imperatives 27\u003c\/p\u003e \u003cp\u003eCustomer-Centric Business Strategy 27\u003c\/p\u003e \u003cp\u003eBusiness Agility Alignment Issues 29\u003c\/p\u003e \u003cp\u003eBusiness Agility Readiness Roadmap 29\u003c\/p\u003e \u003cp\u003eSonoma County Tourism Sneakaway Marketing Campaign Leverages Hybrid Cloud Deployment as Platform for Ecosystem Hub 31\u003c\/p\u003e \u003cp\u003eReferences 32\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Disruptive Innovation and Evolving Business Model 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDisruptive Innovation Creates Business Dilemma 35\u003c\/p\u003e \u003cp\u003eDisruptive Innovation Introduces New Paradigm 36\u003c\/p\u003e \u003cp\u003eService-Oriented Architecture and Business Process Management Drive Systems of Engagement 36\u003c\/p\u003e \u003cp\u003eCIO-CMO Alignment via Business Process Management and Balanced Scorecard 43\u003c\/p\u003e \u003cp\u003eBusiness Agility Readiness Transformation 49\u003c\/p\u003e \u003cp\u003eBusiness Agility Circle of Influence 49\u003c\/p\u003e \u003cp\u003eWhat Is Multidimensional Scoring (MDS)? 50\u003c\/p\u003e \u003cp\u003eMeasuring Relationship in Systems of Engagement 51\u003c\/p\u003e \u003cp\u003eListening to Own Conscience: Fourth Dimension in Driving Agility 52\u003c\/p\u003e \u003cp\u003eVideo: New Disruptive Technology for Digital Content 57\u003c\/p\u003e \u003cp\u003eTravel Industry Disruption by Force 5 Tornado 66\u003c\/p\u003e \u003cp\u003eReferences 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Hyperconnectivity Drives Innovation 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eParadigm Shifts: Mainframes to Client-Server to Cloud Computing 72\u003c\/p\u003e \u003cp\u003eNext Evolution: Large Data Center—Grid Computing—Cluster Computing 73\u003c\/p\u003e \u003cp\u003eDefining Cloud Computing 73\u003c\/p\u003e \u003cp\u003eWhat Is Cloud Computing? 74\u003c\/p\u003e \u003cp\u003eKey Business Drivers for Cloud Services 80\u003c\/p\u003e \u003cp\u003eBusiness Value Propositions for Cloud Computing 81\u003c\/p\u003e \u003cp\u003ePresident Obama Election Campaign Leverages Cloud to Win 82\u003c\/p\u003e \u003cp\u003eConcerns and Risk Assessment of Cloud Computing 83\u003c\/p\u003e \u003cp\u003eUnderstanding Cloud Architecture 85\u003c\/p\u003e \u003cp\u003eCloud-Based Solutions to Meet the IT Needs of Multiregional Branch Offices 87\u003c\/p\u003e \u003cp\u003eAdvantages of Cloud Computing-Based Solution 92\u003c\/p\u003e \u003cp\u003eDesign and Deployment Strategy for Cloud Services 95\u003c\/p\u003e \u003cp\u003eFive Steps in Cloud Apps Deployment 98\u003c\/p\u003e \u003cp\u003eObstacles and Opportunities for Cloud Computing 100\u003c\/p\u003e \u003cp\u003eDriving Growth More Efficiently 104\u003c\/p\u003e \u003cp\u003eDatabase Services on a Private Cloud 104\u003c\/p\u003e \u003cp\u003eSecurity Considerations in Private and Public Clouds 106\u003c\/p\u003e \u003cp\u003eVirtual Machine Introspection 109\u003c\/p\u003e \u003cp\u003eService-Level Agreement 110\u003c\/p\u003e \u003cp\u003eIntellectual Property Rights 111\u003c\/p\u003e \u003cp\u003eReferences 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Breaking the Barrier of Physical Infrastructure 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEffective Use of Technologies 113\u003c\/p\u003e \u003cp\u003eReduce Cost to Your Advantage 114\u003c\/p\u003e \u003cp\u003eAmazon and eBay Business Models: Breaking the Barrier of Physical Infrastructure 116\u003c\/p\u003e \u003cp\u003eEducation: Going beyond Physical Boundaries 120\u003c\/p\u003e \u003cp\u003eMassive Open Online Courses: Breaking Physical Boundaries in Education 121\u003c\/p\u003e \u003cp\u003eKhan Academy: Making a Great Impact in Education 123\u003c\/p\u003e \u003cp\u003eHealth Care Services Leveraging Outsourced Services 124\u003c\/p\u003e \u003cp\u003eAssembly: Outsourced by Apple in China 124\u003c\/p\u003e \u003cp\u003eManufacturing Outsourcing: Levi Strauss \u0026amp; Co. 125 \u003cbr\u003e\u003cbr\u003eTravel and Hospitality Sectors: Breaking Physical Boundaries 125\u003c\/p\u003e \u003cp\u003eSoftware Development Leverages Global Resources 126\u003c\/p\u003e \u003cp\u003eAEC Industry Removes Barriers 127\u003c\/p\u003e \u003cp\u003eConverging Technology: Inside the Force 5 Tornado for the Perfect Storm 128\u003c\/p\u003e \u003cp\u003eTransformation, Synergy, and Innovation through the Cloud 128\u003c\/p\u003e \u003cp\u003eReferences 138\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Power of Collaborative Management 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCollaborate for Better Execution and Effective Decision Making 140\u003c\/p\u003e \u003cp\u003eUse of Wiki in Enterprise-Wide Team  Collaboration 143\u003c\/p\u003e \u003cp\u003eCentral Desktop: Powerful Tool for Effective Team  Collaboration 145\u003c\/p\u003e \u003cp\u003eMindjet (Spigit): Great Tool for Collaborative Ideation 147\u003c\/p\u003e \u003cp\u003eOracle WebCenter: Enterprise-Wide User Experience Tool 150\u003c\/p\u003e \u003cp\u003eOracle Social Network: Cloud-Based Enterprise-Class Collaborative System 153\u003c\/p\u003e \u003cp\u003eCIO-CMO Collaborative Alignment 156\u003c\/p\u003e \u003cp\u003eReferences 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Mobility Drives Agility 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConvergence of Consumer Electronics into Smart Devices 168\u003c\/p\u003e \u003cp\u003eMobility Strengthens Ecosystemism 177\u003c\/p\u003e \u003cp\u003eLocation-Based Targeted Customer Outreach 180\u003c\/p\u003e \u003cp\u003eMobile Development Framework 181\u003c\/p\u003e \u003cp\u003eNext Generation of Applications Leverages Mobility Platform 183\u003c\/p\u003e \u003cp\u003eEnterprise Mobility Platform 184\u003c\/p\u003e \u003cp\u003eMobile Deployment Framework 184\u003c\/p\u003e \u003cp\u003eSmart Devices Protection Is Important 186\u003c\/p\u003e \u003cp\u003eMobotory: Business Agility Strategy in Action 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Listening to the Voices 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSocial Media: A New Disruptive Revolution 196\u003c\/p\u003e \u003cp\u003eMobility: Enable Agile Relationships 202\u003c\/p\u003e \u003cp\u003eCustomer Engagement: Key Business Challenge 205\u003c\/p\u003e \u003cp\u003ePersonalization: A Key Tenet of User Engagement in Business 210\u003c\/p\u003e \u003cp\u003eSentiment Analytics: A Better Way to Drive Business Focus and Agility 213\u003c\/p\u003e \u003cp\u003eChange Management and Business Agility for Social Media 214\u003c\/p\u003e \u003cp\u003eOilstop: Using Big Data to Drive More Intimate Customer Relationships, and Social Media to Enhance Community 221\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Role of Collective Intelligence 229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Should You Care about Big Data? 230\u003c\/p\u003e \u003cp\u003eWhat Do Key Characteristics Signal about Big Data? 235\u003c\/p\u003e \u003cp\u003eDoes Size of Data Really Matter? 236\u003c\/p\u003e \u003cp\u003eHow Complex Is Big Data? 237\u003c\/p\u003e \u003cp\u003eHow Does Big Data Coexist with Existing Traditional Data? 240\u003c\/p\u003e \u003cp\u003eHow Big Is the Big Data Market? 245\u003c\/p\u003e \u003cp\u003eHow Would You Manage Big Data on Technology Platforms? 248\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Cultivating Knowledge Ecosystems 261\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowledge Management Disciplines and Technologies 263\u003c\/p\u003e \u003cp\u003eForce 5 Tornado Convergence Creates Business Agility 273\u003c\/p\u003e \u003cp\u003eHow Team Oracle Wins AC34 with Big Data Analytics for Adaptive Decision Making 275\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 2020 Foresight 279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEcosystemism 280\u003c\/p\u003e \u003cp\u003eConsumerization of Information Technology 281\u003c\/p\u003e \u003cp\u003eThe Internet of Things 282\u003c\/p\u003e \u003cp\u003eIndustrial Internet 285\u003c\/p\u003e \u003cp\u003eInternet of Everything: Cisco 286\u003c\/p\u003e \u003cp\u003eSaving Costs in Home Utilities 290\u003c\/p\u003e \u003cp\u003eBionics: Wearable Contact Lenses 291\u003c\/p\u003e \u003cp\u003eWhat to Expect with a Customer-Centric Business in 2020 292\u003c\/p\u003e \u003cp\u003eEpilogue Selling Sonoma County Wine Country 297\u003c\/p\u003e \u003cp\u003eAbout the Authors 335\u003c\/p\u003e \u003cp\u003eAcknowledgments 339\u003c\/p\u003e \u003cp\u003eIndex 343\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" 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