{"product_id":"corporate-relationship-management-strategy-paperback-softback-9781637427569","title":"Corporate Relationship Management Strategy (Paperback \/ softback) 9781637427569","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCorporate Relationship Management Strategy\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eRoxana D. Maiorescu (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781637427569\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 31 January 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e140 pages\u003cbr\u003e22.9 x 15.2 x 0.8 cm, 0.218 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eThis book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.\u003c\/b\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders' identification with the company.\u003c\/p\u003e\n\u003cp\u003eThe reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.\u003c\/p\u003e\u003c\/font\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n","brand":"Business Expert Press","offers":[{"title":"Brand New","offer_id":52633523585304,"sku":"9781637427569","price":20.39,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/corporate-relationship-management-strategy-paperback-softback-9781637427569","provider":"Freshly Printed Books","version":"1.0","type":"link"}