{"product_id":"coolsearch-keeping-your-organization-in-touch-and-on-the-edge-paperback-softback-9781841124308","title":"CoolSearch; Keeping Your Organization In Touch and On the Edge... (Paperback \/ softback) 9781841124308","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCoolSearch\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eKeeping Your Organization In Touch and On the Edge...\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJean Lammiman (Author), Michel Syrett (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781841124308, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 5 March 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.6 x 15.8 x 2.1 cm, 0.397 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e?? a stimulatingly original book that goes far beyond previous analyses of youth phenomena such as Generation X and Generation Y.? (Director, May 2004)  \u003cp\u003e?? one of its strengths is its practicality.? (Independent on Sunday, 16 May 2004)\u003c\/p\u003e \u003cp\u003e??fascinating book..? (Professional Manager, September 04)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThere never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties-somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers.\u003cbr\u003e But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street-wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and L'Oreal and their championing the latest trends and thinking are throughout the book.\u003cbr\u003e Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School's Costas Markides, Strategos's Gary Hamel and Insead's W Chan Kim and Renee Mauborgne.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgements.  \u003cp\u003ePART ONE.\u003c\/p\u003e \u003cp\u003e1. Cool Beginnings.\u003c\/p\u003e \u003cp\u003e2. The Provenance of Cool.\u003c\/p\u003e \u003cp\u003e3. Outside Cool.\u003c\/p\u003e \u003cp\u003e4. Inside Cool.\u003c\/p\u003e \u003cp\u003e5. Crux.\u003c\/p\u003e \u003cp\u003ePART TWO.\u003c\/p\u003e \u003cp\u003e6. Cool Leadership.\u003c\/p\u003e \u003cp\u003e7. Managing Cool.\u003c\/p\u003e \u003cp\u003e8. Brainstorming Cool.\u003c\/p\u003e \u003cp\u003e9. Branding Cool.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52449368801560,"sku":"9781841124308","price":15.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781841124308.jpg?v=1785196906","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/coolsearch-keeping-your-organization-in-touch-and-on-the-edge-paperback-softback-9781841124308","provider":"Freshly Printed Books","version":"1.0","type":"link"}