{"product_id":"consumers-and-services-paperback-softback-9780471962694","title":"Consumers and Services (Paperback \/ softback) 9780471962694","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eConsumers and Services\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eMark Gabbott (Author), Gillian Hogg (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471962694, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 19 May 1998\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e300 pages\u003cbr\u003e23.5 x 15.2 x 1.6 cm, 0.425 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eTHE SERVICE CONSUMER.\u003cbr\u003e \u003cbr\u003e Consumers and Services.\u003cbr\u003e \u003cbr\u003e Pre-Consumption of Services.\u003cbr\u003e \u003cbr\u003e Consuming Services.\u003cbr\u003e \u003cbr\u003e Evaluating Services.\u003cbr\u003e \u003cbr\u003e THE SERVICE CONSUMER IN CONTEXT.\u003cbr\u003e \u003cbr\u003e The Tourism and Travel Consumer.\u003cbr\u003e \u003cbr\u003e The Professional Services Consumer.\u003cbr\u003e \u003cbr\u003e The Financial Services Consumer.\u003cbr\u003e \u003cbr\u003e The Healthcare Consumer.\u003cbr\u003e \u003cbr\u003e The Charity Consumer.\u003cbr\u003e \u003cbr\u003e CONCLUSION.\u003cbr\u003e \u003cbr\u003e Conclusion.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52316700999960,"sku":"9780471962694","price":52.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471962694.jpg?v=1781821946","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/consumers-and-services-paperback-softback-9780471962694","provider":"Freshly Printed Books","version":"1.0","type":"link"}