{"product_id":"consumer-centric-category-management-how-to-increase-profits-by-managing-categories-based-on-consumer-needs-hardback-9780471703594","title":"Consumer-Centric Category Management; How to Increase Profits by Managing Categories Based on Consumer Needs (Hardback) 9780471703594","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eConsumer-Centric Category Management\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Increase Profits by Managing Categories Based on Consumer Needs\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003e (Author), John Karolefski (With), John Karolefski (Author), Al Heller (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471703594, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 29 December 2005\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages\u003cbr\u003e22.8 x 16.3 x 3.2 cm, 0.565 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"It provides an insight into how they [companies such as Hershey and Hewlett-Packard] have used category management to succeed and how to apply their methods in your own organisation.\" (\u003ci\u003eSupply Management,\u003c\/i\u003e April 2006)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center.  \u003cp\u003eNew ideas are emerging – from \"trip management\" to \"aisle management\" to \"customer management.\" Whether a new descriptor emerges to replace \"category management\" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving.\u003c\/p\u003e \u003cp\u003eThis book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives \u003ci\u003ethink\u003c\/i\u003e and \u003ci\u003emake decisions\u003c\/i\u003e about their businesses, no matter what information and information technology they have access to.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eChapter 0 Introduction—Why Category Management Is More Important Than Ever 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I In the Beginning—the Purpose of Category Management\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The Evolution of Category Management and the New State of the Art 13\u003c\/p\u003e \u003cp\u003eChapter 2 Category Management Begins with the Retailer’s Strategy 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Eight Foundational Steps of Category Management\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 Step One: Define the Category Based on the Needs of Your Target Market 67\u003c\/p\u003e \u003cp\u003eChapter 4 Step Two: Assign a Role to the Category That Best Supports the Retailer’s Strategy 77\u003c\/p\u003e \u003cp\u003eChapter 5 Step Three: Assess the Category to Find Opportunities for Improvement 95\u003c\/p\u003e \u003cp\u003eChapter 6 Step Four: Set Performance Targets and Measure Progress with a Category Scorecard 111\u003c\/p\u003e \u003cp\u003eChapter 7 Step Five: Create a Marketing Strategy for the Category 123\u003c\/p\u003e \u003cp\u003eChapter 8 Step Six: Choose Tactics for Category Assortment, Pricing, Promotion, Merchandising, and Supply Chain Management 133\u003c\/p\u003e \u003cp\u003eChapter 9 Step Seven: Roll Out the Plan 165\u003c\/p\u003e \u003cp\u003eChapter 10 Step Eight: Review the Category’s Performance Regularly and Make Adjustments as Needed 173\u003c\/p\u003e \u003cp\u003eChapter 11 Bringing the Consumer into Category Management—A New Take on the Eight Steps 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Category Management Success Stories\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 General Mills—Going Beyond the Categories 201\u003c\/p\u003e \u003cp\u003eChapter 13 Big Y—Focusing on Implementation 207\u003c\/p\u003e \u003cp\u003eChapter 14 SUPERVALU—The Last Three Feet of Category Management 217\u003c\/p\u003e \u003cp\u003eChapter 15 CROSSMARK—Just the Facts 241\u003c\/p\u003e \u003cp\u003eChapter 16 Acosta—Multiplying the Impact of Category Management 251\u003c\/p\u003e \u003cp\u003eChapter 17 Chiquita—Extending Category Management to Perishables 259\u003c\/p\u003e \u003cp\u003eChapter 18 The Hershey Company—Linking Consumer Insights and Customer Strategy 275\u003c\/p\u003e \u003cp\u003eChapter 19 Miller Brewing—Tapping Category Management for Competitive Advantage 285\u003c\/p\u003e \u003cp\u003eChapter 20 Hewlett-Packard—Taking Category Management beyond Traditional CPG 295\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV The Way Forward\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 21 Lessons Learned from the Real World 303\u003c\/p\u003e \u003cp\u003eChapter 22 Proactive Category Management 309\u003cbr\u003e \u003ci\u003eShan Kumar\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 23 Linking Category Management and Loyalty Marketing 319\u003cbr\u003e \u003ci\u003eGlenn Hausfater\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 24 The New Category Management Emerges 335\u003cbr\u003e \u003ci\u003eDirk Seifert\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAcknowledgments 343\u003c\/p\u003e \u003cp\u003eIndex 347\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52472066801944,"sku":"9780471703594","price":42.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471703594.jpg?v=1785715308","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/consumer-centric-category-management-how-to-increase-profits-by-managing-categories-based-on-consumer-needs-hardback-9780471703594","provider":"Freshly Printed Books","version":"1.0","type":"link"}