{"product_id":"consumer-behaviour-paperback-softback-9780470994658","title":"Consumer Behaviour (Paperback \/ softback) 9780470994658","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eConsumer Behaviour\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eMartin M. Evans (Author), Gordon Foxall (Author), Ahmad Jamal (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470994658, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 31 March 2009\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e576 pages\u003cbr\u003e25.9 x 19.6 x 2.3 cm, 1.202 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eBuilding on the success of the first edition , the new edition of of \u003ci\u003eConsumer Behaviour\u003c\/i\u003e has been  fully revised and updated to be even more student friendly.  \u003cp\u003eThrough the author teams seven decades of teaching and  researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. \u003ci\u003eConsumer Behaviour\u003c\/i\u003e is a European text that is built around how students actaully learn consumer behaviour.\u003c\/p\u003e \u003cp\u003eEvans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.  \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAbout the Authors xi\u003c\/p\u003e \u003cp\u003ePreface to the Second Edition xiii\u003c\/p\u003e \u003cp\u003eAcknowledgements xvi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Individual Aspects of Consumer Behaviour 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Consumer Motives and Values 3\u003c\/p\u003e \u003cp\u003eChapter 2 Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception 45\u003c\/p\u003e \u003cp\u003eChapter 3 Consumer Response to Marketing Actions: 2 Learning and Attitudes 89\u003c\/p\u003e \u003cp\u003eChapter 4 Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement 125\u003c\/p\u003e \u003cp\u003eChapter 5 Consumer Demographics 154\u003c\/p\u003e \u003cp\u003eChapter 6 Consumer Psychographics 190\u003c\/p\u003e \u003cp\u003eArticle D Smeesters and N Mandel (2006) Positive and Negative Media Image Effects on the Self. Journal of Consumer Research, Vol 32, pp 576–582 228\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Social and Group Aspects of Consumer Behaviour 239\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Social Group, Tribal and Household Buying Influences 241\u003c\/p\u003e \u003cp\u003eChapter 8 Culture and Subculture 284\u003c\/p\u003e \u003cp\u003eArticle S McKechnie and C Tynan (2006) Social Meanings in Christmas Consumption: An Exploratory Study of UK Celebrants’ Consumption Rituals. Journal of Consumer Behaviour, Vol 5, pp 130–144 320\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Integrated Approaches To Consumer Behaviour 337\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 New Product Buying 339\u003c\/p\u003e \u003cp\u003eChapter 10 Repeat, Loyal and Relational Buying 369\u003c\/p\u003e \u003cp\u003eChapter 11 Data-Based Consumer Behaviour 404\u003c\/p\u003e \u003cp\u003eChapter 12 Consumer Misbehaviour 435\u003c\/p\u003e \u003cp\u003eChapter 13 Organizational Buying Behaviour 458\u003c\/p\u003e \u003cp\u003eArticle P A Norberg and D R Horne (2007) Privacy Attitudes and Privacy-Related Behavior. Psychology \u0026amp; Marketing, Vol 24(10): 829–847 481\u003c\/p\u003e \u003cp\u003eGlossary 495\u003c\/p\u003e \u003cp\u003eReferences 513\u003c\/p\u003e \u003cp\u003eIndex 547\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52502952018200,"sku":"9780470994658","price":58.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470994658.jpg?v=1786320877","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/consumer-behaviour-paperback-softback-9780470994658","provider":"Freshly Printed Books","version":"1.0","type":"link"}