{"product_id":"consumer-behaviour-a-european-perspective-paperback-softback-9780471975137","title":"Consumer Behaviour; A European Perspective (Paperback \/ softback) 9780471975137","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eConsumer Behaviour\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA European Perspective\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGerrit Antonides (Author), W. Fred van Raaij (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471975137, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 29 April 1998\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e644 pages\u003cbr\u003e24.4 x 16.9 x 3.6 cm, 1.134 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eVom sozialwissenschaftlichen Standpunkt aus wird hier das Verbraucherverhalten in Europa analysiert. Zahlreiche Beispiele und Daten zur Soziodemographie, zur Meinung des Verbrauchers, zum Einsatz von Medien, zum finanziellen Verhalten und zu Umweltaspekten machen das Buch zu einer wertvollen Hilfe in Marktforschung und Öffentlichkeitsarbeit. (03\/98)\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction and Overview.\u003cbr\u003e \u003cbr\u003e MACRO-FACTORS IN CONSUMPTION.\u003cbr\u003e \u003cbr\u003e Demographic Development.\u003cbr\u003e \u003cbr\u003e Cultural Development.\u003cbr\u003e \u003cbr\u003e Supply and Use of Products and Services.\u003cbr\u003e \u003cbr\u003e Consumerism and Consumer Policy.\u003cbr\u003e \u003cbr\u003e BASIC PROCESSES.\u003cbr\u003e \u003cbr\u003e Perception and Categorization.\u003cbr\u003e \u003cbr\u003e Meaning Structure and Values.\u003cbr\u003e \u003cbr\u003e Motivation and Consumer Behaviour.\u003cbr\u003e \u003cbr\u003e Attitudes and Emotions.\u003cbr\u003e \u003cbr\u003e Learning Processes.\u003cbr\u003e \u003cbr\u003e Decision Processes.\u003cbr\u003e \u003cbr\u003e Situation and Behaviour.\u003cbr\u003e \u003cbr\u003e SOCIAL PROCESSES.\u003cbr\u003e \u003cbr\u003e Families and Household Production.\u003cbr\u003e \u003cbr\u003e Reference Groups.\u003cbr\u003e \u003cbr\u003e Innovation.\u003cbr\u003e \u003cbr\u003e Lifestyle and Consumption of Time.\u003cbr\u003e \u003cbr\u003e Media Use.\u003cbr\u003e \u003cbr\u003e Shopping Behaviour.\u003cbr\u003e \u003cbr\u003e Financial Behaviour.\u003cbr\u003e \u003cbr\u003e Age Groups and Ethnic Consumer Groups.\u003cbr\u003e \u003cbr\u003e AFTER-SALES PROCESSES.\u003cbr\u003e \u003cbr\u003e Consumer Satisfaction and Complaints.\u003cbr\u003e \u003cbr\u003e Consumption and the Environment.\u003cbr\u003e \u003cbr\u003e Welfare and Ownership.\u003cbr\u003e \u003cbr\u003e APPLICATIONS.\u003cbr\u003e \u003cbr\u003e Market Segmentation and Product Differentiation.\u003cbr\u003e \u003cbr\u003e Consumer Research.\u003cbr\u003e \u003cbr\u003e Epilogue.\u003cbr\u003e \u003cbr\u003e Indexes.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52316735734040,"sku":"9780471975137","price":58.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471975137.jpg?v=1781823020","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/consumer-behaviour-a-european-perspective-paperback-softback-9780471975137","provider":"Freshly Printed Books","version":"1.0","type":"link"}