{"product_id":"consumer-behavior-paperback-softback-9781119912415","title":"Consumer Behavior (Paperback \/ softback) 9781119912415","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eConsumer Behavior\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eAyalla Ruvio (Author), Dawn Iacobucci (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119912415, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 19 February 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages\u003cbr\u003e25.2 x 20.1 x 1.8 cm, 0.635 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIn \u003ci\u003eConsumer Behavior\u003c\/i\u003e, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.\u003c\/p\u003e \u003cp\u003eThe authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. \u003ci\u003eConsumer Behavior\u003c\/i\u003e is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn easy-to-follow introduction to and overview of consumer behavior\u003c\/li\u003e \u003cli\u003eThe consumer buying process\u003c\/li\u003e \u003cli\u003eA throughgoing focus on global, ethical, and social media issues relevant to consumer behavior\u003c\/li\u003e \u003cli\u003eSupplementary materials for instructors, including PowerPoint slides and a Test Bank\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePart I - Introduction: Consumer Behavior Insights         \u003c\/p\u003e 1. Introduction: Consumers are Key to a Company’s Success          \u003cbr\u003e2. Consumers’ Insights as Drivers of Marketing Strategies           \u003cbr\u003e3. How (and Why) to Listen to Consumers\u003cbr\u003e \u003cp\u003ePart II - Consumer Buying Process         \u003c\/p\u003e 4. How Consumers Make Decisions            \u003cbr\u003e5. Post-Purchase Behavior         \u003cbr\u003e6. The Irrational Consumer: Biases and Situational Effects on Consumers’ Decision-Making\u003cbr\u003e \u003cp\u003ePart III - Unveiling the Black Box of the Consumer Buying Process   \u003c\/p\u003e 7. Consumer Motivation and Emotions           \u003cbr\u003e8. Consumer Personality and Self-Concept           \u003cbr\u003e9. Learning and Memory         \u003cbr\u003e10. Consumer Attitude Formation and Change       \u003cbr\u003e11. Consumers’ Perception        \u003cbr\u003e12. Consumers’ Social and Cultural Context\u003cbr\u003e \u003cp\u003ePart IV - Diverse Perspectives That Comprise Us All         \u003c\/p\u003e 13. The Global Consumer        \u003cbr\u003e14. Social Media       \u003cbr\u003e15. Do Good Consumption\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52431010955544,"sku":"9781119912415","price":78.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119912415.jpg?v=1784768568","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/consumer-behavior-paperback-softback-9781119912415","provider":"Freshly Printed Books","version":"1.0","type":"link"}