{"product_id":"consumer-behavior-analysis-in-e-commerce-platforms-hardback-9781779564092","title":"Consumer Behavior Analysis in E-commerce Platforms (Hardback) 9781779564092","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eConsumer Behavior Analysis in E-commerce Platforms\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eRajiv Chopra (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781779564092\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 30 April 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e425 pages\u003cbr\u003e22.9 x 15.2 x 1.5 cm, 0.666 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis book investigates the factors influencing consumer behavior in online shopping environments. Covering decision-making processes, user experience design, and personalization strategies, it examines the role of data analytics and AI in predicting consumer trends. It highlights successful strategies used by leading e-commerce platforms. The book is a valuable resource for students, researchers, and professionals in e-commerce, marketing, and consumer psychology.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e\n\u003cli\u003eChapter 1 Introduction to Consumer Behavior in e-Commerce \u003c\/li\u003e\n\u003cli\u003eChapter 2 Theoretical Frameworks for Consumer Behavior \u003c\/li\u003e\n\u003cli\u003eChapter 3 Online Consumer Decision Making \u003c\/li\u003e\n\u003cli\u003eChapter 4 Website Design and User Experience (UX) \u003c\/li\u003e\n\u003cli\u003eChapter 5 Personalization and Recommendation Systems \u003c\/li\u003e\n\u003cli\u003eChapter 6 E-Commerce Business Models \u003c\/li\u003e\n\u003cli\u003eChapter 7 Trust and Security Issues \u003c\/li\u003e\n\u003cli\u003eChapter 8 Challenges and Opportunities of E-Commerce \u003c\/li\u003e\n\u003cli\u003eChapter 9 Big Data and Predictive Analytics \u003c\/li\u003e\n\u003cli\u003eChapter 10 Emerging Trends in E-Commerce Consumer Behavior\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Society Publishing","offers":[{"title":"Brand New","offer_id":52637505388824,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/consumer-behavior-analysis-in-e-commerce-platforms-hardback-9781779564092","provider":"Freshly Printed Books","version":"1.0","type":"link"}