{"product_id":"conducting-a-successful-capital-campaign-the-new-revised-and-expanded-edition-of-the-leading-guide-to-planning-and-implementing-a-capital-campaign-paperback-softback-9780470914670","title":"Conducting a Successful Capital Campaign; The New, Revised, and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign (Paperback \/ softback) 9780470914670","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eConducting a Successful Capital Campaign\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe New, Revised, and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eKent E. Dove (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470914670, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 26 May 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e528 pages\u003cbr\u003e23.6 x 19 x 3 cm, 0.905 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time.\"\u003cbr\u003e --National Society of Fund Raising Executives Journal on the 1st edition\u003cbr\u003e \u003cbr\u003e Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:\u003cbr\u003e * A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation\u003cbr\u003e * New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors\u003cbr\u003e * Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns\u003cbr\u003e * The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign\u003cbr\u003e * The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation\u003cbr\u003e * A modernized version of the 80\/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign\u003cbr\u003e Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cb\u003ePLANNING AND IMPLEMENTING YOUR CAPITAL CAMPAIGN.\u003c\/b\u003e  \u003cp\u003ePreparing for the Campaign.\u003c\/p\u003e \u003cp\u003eThe Key Components of a Capital Campaign.\u003c\/p\u003e \u003cp\u003ePreparing for a Campaign: Three Essential Steps and an Important Check.\u003c\/p\u003e \u003cp\u003eImplementing the Campaign.\u003c\/p\u003e \u003cp\u003eDefining Roles of Leaders and Volunteers in the Campaign.\u003c\/p\u003e \u003cp\u003eRecruiting, Educating, and Motivating Volunteers.\u003c\/p\u003e \u003cp\u003eBuilding and Stating the Case for the Campaign.\u003c\/p\u003e \u003cp\u003eConstructing and Using the Major Gifts Chart.\u003c\/p\u003e \u003cp\u003eEstablishing the Campaign Structure and Solicitation Process.\u003c\/p\u003e \u003cp\u003eIdentifying, Researching, and Rating Campaign Donors.\u003c\/p\u003e \u003cp\u003eCultivating and Soliciting Major Gift Prospects.\u003c\/p\u003e \u003cp\u003eBuilding Lasting Relationships and Developing Leadership Gifts.\u003c\/p\u003e \u003cp\u003eManaging Campaign Logistics and Day-to-Day Operations.\u003c\/p\u003e \u003cp\u003eTechnology in Fundraising.\u003c\/p\u003e \u003cp\u003eCreating Successful Publications, Promotions, and Public Relations.\u003c\/p\u003e \u003cp\u003eMoving Forward.\u003c\/p\u003e \u003cp\u003eConcluding the Campaign and Building the Momentum.\u003c\/p\u003e \u003cp\u003eTrAnds Affecting the Future of Fundraising and Capital Campaigns.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTHE CAPITAL CAMPAIGN RESOURCE GUIDE.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eResources for Preparing the Campaign.\u003c\/p\u003e \u003cp\u003eAppendix A. Sample Strategic Plan.\u003c\/p\u003e \u003cp\u003eAppendix B. Sample Strategic Plan Progress Report.\u003c\/p\u003e \u003cp\u003eAppendix C. Sample Market Surveys Resources for Implementing the Campaign.\u003c\/p\u003e \u003cp\u003eAppendix D. Sample Volunteer Kit.\u003c\/p\u003e \u003cp\u003eAppendix E. Sample Case Statements.\u003c\/p\u003e \u003cp\u003eAppendix F. Sample Case Statements with Companion Pieces.\u003c\/p\u003e \u003cp\u003eAppendix G. Sample Program Brochure.\u003c\/p\u003e \u003cp\u003eAppendix H. Sample Campaign Plan.\u003c\/p\u003e \u003cp\u003eAppendix I. Sample Monthly Financial Report.\u003c\/p\u003e \u003cp\u003eAppendix J. Sample Public Announcement Event Invitation and Program.\u003c\/p\u003e \u003cp\u003eAppendix K. Sample Pledge Forms.\u003c\/p\u003e \u003cp\u003eAppendix L. Sample Communications Materials Checklist.\u003c\/p\u003e \u003cp\u003eAppendix M. Sample Newsletters.\u003c\/p\u003e \u003cp\u003eAppendix N. Sample Letterhead and Envelope.\u003c\/p\u003e \u003cp\u003eAppendix O. Resources for Moving Forward Sample Final Report.\u003c\/p\u003e \u003cp\u003eAppendix P. Sample Post-Campaign Assessment.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52278117794072,"sku":"9780470914670","price":62.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470914670.jpg?v=1781458413","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/conducting-a-successful-capital-campaign-the-new-revised-and-expanded-edition-of-the-leading-guide-to-planning-and-implementing-a-capital-campaign-paperback-softback-9780470914670","provider":"Freshly Printed Books","version":"1.0","type":"link"}