{"product_id":"competing-for-capital-investor-relations-in-a-dynamic-world-hardback-9780471448624","title":"Competing for Capital; Investor Relations in a Dynamic World (Hardback) 9780471448624","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCompeting for Capital\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eInvestor Relations in a Dynamic World\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBruce W. Marcus (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471448624, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 1 April 2005\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.8 x 16 x 2.2 cm, 0.426 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003ePraise for Competing for Capital\u003cbr\u003e \u003cbr\u003e \"An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory.\"\u003cbr\u003e --Michael W. Robinson\u003cbr\u003e Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD\u003cbr\u003e \u003cbr\u003e \"More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession.\"\u003cbr\u003e --June Filingeri\u003cbr\u003e President of Comm-Partners LLC, Investor Relations Consultant, and Educator\u003cbr\u003e \u003cbr\u003e \"Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies.\"\u003cbr\u003e --Robert C. Roeper\u003cbr\u003e Managing Director, VIMAC Ventures, LLC\u003cbr\u003e \u003cbr\u003e \"As the song lyrics go, 'everything old is new again,' but this time with a vengeance. Disclosure has always been the touchstone of securities laws, but now more disclosure is required on a real-time basis with heightened accountability. Competing for Capital is a must-read for those in the securities industry, providing insights into securities markets, the information age and technology, and their impact on the job of investor relations professionals. Investors come in all shapes and sizes from around the globe, and investor relations personnel have their work cut out for them to provide clear, comprehensible, and comprehensive information, accessible to the novice and sophisticate alike. Competing for Capital shows them the way.\"\u003cbr\u003e --Donna L. Brooks, Esq.\u003cbr\u003e Partner, Shipman \u0026amp; Goodwin, LLP\u003cbr\u003e \u003cbr\u003e \"Competing for Capital puts our recent turbulent financial marketplace in context, provides solid information for both new and experienced investor relations practitioners, and offers insights into the future of IR--all in Bruce Marcus's easy-reading style.\"\u003cbr\u003e --Dixie Watterson\u003cbr\u003e IR consultant, Communica Partners\u003cbr\u003e \u003cbr\u003e \"Competing for Capital aptly illustrates how investor relations has become a major corporate responsibility in generating trust, and how the profession must realize now more than ever that the needs of investors have changed because of technology, regulation, and globalization.\"\u003cbr\u003e --Mark Kollar\u003cbr\u003e Managing Director, Cubitt Jacobs \u0026amp; Prosek\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments ix  \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eCHAPTER 1 Strategic Factors in a New Environment 1\u003cbr\u003e \u003ci\u003eThe Coming of Sarbanes-Oxley and the Brave New World\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 2 The New Investor—and What Influences the Investment Decision 9\u003cbr\u003e \u003ci\u003eThis Ain't Your Father's House No More\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Regulation 27\u003cbr\u003e \u003ci\u003eRules Of Disclosure—The SEC and Sarbanes-Oxley\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 4 The Street 65\u003cbr\u003e \u003ci\u003eA Funny Thing Happened on the Way to Unbridled Wealth\u003c\/i\u003e . . .\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Talking to the Financial Community and the Shareholder 89\u003cbr\u003e \u003ci\u003eLet Me Tell You About Our Company\u003c\/i\u003e . . .\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Analysis and Analysts 123\u003cbr\u003e \u003ci\u003eWhat Do Analysts Really Want (Besides a Crystal Ball)?\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Dealing with the Business and Financial Media 165\u003cbr\u003e \u003ci\u003eOn and Off the Record to Get It Right\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 8 The Future of Investor Relations 205\u003cbr\u003e \u003ci\u003eIf We Don't Know Where We're Going, How Do We Know How to Get There?\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 209\u003c\/p\u003e \u003cp\u003eAbout the Author 217\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Finance \u0026amp; accounting [\u003ca title=\"See our other books on Finance \u0026amp; accounting\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Finance%20\u0026amp;%20accounting%20%5BKF%5D%22\"\u003eKF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293478613272,"sku":"9780471448624","price":48.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471448624.jpg?v=1781641251","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/competing-for-capital-investor-relations-in-a-dynamic-world-hardback-9780471448624","provider":"Freshly Printed Books","version":"1.0","type":"link"}