{"product_id":"competing-by-design-creating-value-and-market-advantage-in-new-product-development-hardback-9780471132165","title":"Competing by Design; Creating Value and Market Advantage in New Product Development (Hardback) 9780471132165","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCompeting by Design\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCreating Value and Market Advantage in New Product Development\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eCraig Erhorn (Author), John Stark (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471132165, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 20 July 1995\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e305 pages\u003cbr\u003e23.6 x 15.9 x 2.4 cm, 0.624 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis step-by-step, hands-on guide explains how to reduce time to market for new products and effectively meet customer's needs. Demonstrates how to take advantage of the latest development tools and product design, use such proven techniques as robust design and QFD and assess and select the appropriate combination of tools, methodologies and strategies.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eDon't Worry: You're Not so Different.\u003cbr\u003e \u003cbr\u003e The Link to Business Strategy.\u003cbr\u003e \u003cbr\u003e Design Interfaces with Other Company Functions.\u003cbr\u003e \u003cbr\u003e Today's Product Development Process.\u003cbr\u003e \u003cbr\u003e The Future Product Development Process.\u003cbr\u003e \u003cbr\u003e The Evolution of Product Development.\u003cbr\u003e \u003cbr\u003e New Techniques and Technologies.\u003cbr\u003e \u003cbr\u003e Defining the Improvement Strategy for Product Development: FromVision to Plan.\u003cbr\u003e \u003cbr\u003e Improvement Requirements.\u003cbr\u003e \u003cbr\u003e The Process of Implementing Tools and Techniques.\u003cbr\u003e \u003cbr\u003e Key Issues for Implementing Improvements.\u003cbr\u003e \u003cbr\u003e New Approaches to Engineering: The Techniques.\u003cbr\u003e \u003cbr\u003e The Technologies.\u003cbr\u003e \u003cbr\u003e The Importance of Engineering Information.\u003cbr\u003e \u003cbr\u003e Conclusion.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52278206562584,"sku":"9780471132165","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471132165.jpg?v=1781460361","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/competing-by-design-creating-value-and-market-advantage-in-new-product-development-hardback-9780471132165","provider":"Freshly Printed Books","version":"1.0","type":"link"}