{"product_id":"communications-writing-and-design-the-integrated-manual-for-marketing-advertising-and-public-relations-hardback-9781119118909","title":"Communications Writing and Design; The Integrated Manual for Marketing, Advertising, and Public Relations (Hardback) 9781119118909","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCommunications Writing and Design\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Integrated Manual for Marketing, Advertising, and Public Relations\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJohn DiMarco (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119118909, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 13 June 2017\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e25.2 x 19.3 x 1.8 cm, 0.68 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eCommunications Writing and Design\u003c\/i\u003e is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles\u003c\/li\u003e \u003cli\u003eReaders learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques\u003c\/li\u003e \u003cli\u003eWritten by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work\u003c\/li\u003e \u003cli\u003eLearning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises\u003c\/li\u003e \u003c\/ul\u003e A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgements vii\u003c\/p\u003e \u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003e1 The Connectivity between Research, Writing, and Design 1\u003c\/p\u003e \u003cp\u003e2 Writing Technical, Persuasive, and News Communication 9\u003c\/p\u003e \u003cp\u003e3 Communication Design 45\u003c\/p\u003e \u003cp\u003e4 Creative Research Methods 83\u003c\/p\u003e \u003cp\u003e5 Design Tools 103\u003c\/p\u003e \u003cp\u003e6 Marketing Projects 123\u003c\/p\u003e \u003cp\u003e7 Advertising Projects 145\u003c\/p\u003e \u003cp\u003e8 Public Relations Projects 163\u003c\/p\u003e \u003cp\u003e9 Social Media for Marketing, Advertising, and Public Relations 191\u003c\/p\u003e \u003cp\u003eIndex 199\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology \u0026amp; anthropology [\u003ca title=\"See our other books on Sociology \u0026amp; anthropology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociology%20\u0026amp;%20anthropology%20%5BJH%5D%22\"\u003eJH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52421418189080,"sku":"9781119118909","price":76.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119118909.jpg?v=1784595665","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/communications-writing-and-design-the-integrated-manual-for-marketing-advertising-and-public-relations-hardback-9781119118909","provider":"Freshly Printed Books","version":"1.0","type":"link"}