{"product_id":"communication-practices-in-engineering-manufacturing-and-research-for-food-and-water-safety-paperback-softback-9781118274279","title":"Communication Practices in Engineering, Manufacturing, and Research for Food and Water Safety (Paperback \/ softback) 9781118274279","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCommunication Practices in Engineering, Manufacturing, and Research for Food and Water Safety\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid Wright (Edited by), D Wright (Author), Traci Nathans-Kelly (Series edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118274279, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 16 October 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e23.6 x 15.8 x 1.3 cm, 0.313 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis book demonstrates some of the ways in which communication and developing technologies can improve global food and water safety by providing a historical background on outbreaks and public resistance, as well as generating interest in youth and potential professionals in the field \u003cbr\u003e \u003cul\u003e \u003cli\u003eHistory of muckraking in the food industry\u003c\/li\u003e \u003cli\u003eCase study on groundwater regulation\u003c\/li\u003e \u003cli\u003eInterviews with members of the beef industry and livestock market owners\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eA Note From the Series Editor ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eList of Contributors xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Cowboys and Computers: Communicating National Animal Identification in the Beef Industry 1\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eDavid Wright\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e1.1 Industries Collide 1\u003c\/p\u003e \u003cp\u003e1.1.1 Resistance to Technology in the Beef Industry 3\u003c\/p\u003e \u003cp\u003e1.1.2 Having a Cow over Mad Cow Disease 3\u003c\/p\u003e \u003cp\u003e1.1.3 Change Is Slow in the Beef Industry 6\u003c\/p\u003e \u003cp\u003e1.1.4 Communication Breakdowns and Coffee Shop Policymaking 7\u003c\/p\u003e \u003cp\u003e1.1.5 Can We All Just Get Along? 9\u003c\/p\u003e \u003cp\u003e1.1.6 USDA Strategies for Communication 10\u003c\/p\u003e \u003cp\u003e1.2 A New Approach to Studying Complex Communication Issues 11\u003c\/p\u003e \u003cp\u003e1.2.1 Ethnography and Diffusion in the Beef Supply Chain 13\u003c\/p\u003e \u003cp\u003e1.2.2 Communication Theory Linguistics and Diffusion in the Beef Supply Chain 16\u003c\/p\u003e \u003cp\u003e1.2.3 Linguistic Textual Analysis 19\u003c\/p\u003e \u003cp\u003e1.2.4 Diffusing Innovations in the Real World 23\u003c\/p\u003e \u003cp\u003e1.2.5 Diffusion and Communication Networks 24\u003c\/p\u003e \u003cp\u003e1.3 Results of My Investigation 25\u003c\/p\u003e \u003cp\u003e1.3.1 Alice at the Auction 26\u003c\/p\u003e \u003cp\u003e1.3.2 Backstage at the Sale Barn 27\u003c\/p\u003e \u003cp\u003e1.3.3 Buying the NAIS 29\u003c\/p\u003e \u003cp\u003e1.3.4 Down on the Farm 30\u003c\/p\u003e \u003cp\u003e1.3.5 Interviews with Members of the Beef Industry 32\u003c\/p\u003e \u003cp\u003e1.3.6 Interviews with Livestock Market Owners 33\u003c\/p\u003e \u003cp\u003e1.3.7 Rules from the Road 38\u003c\/p\u003e \u003cp\u003e1.3.8 Communication Gaps and Communication Theory 40\u003c\/p\u003e \u003cp\u003e1.3.9 Textual Analysis with Implicature and Pragmatics 481.4 Lessons of Beef and Bandwidth 49\u003c\/p\u003e \u003cp\u003e1.4.1 No Pardon for Jargon 51\u003c\/p\u003e \u003cp\u003e1.4.2 Alice Is Not in Wonderland 52\u003c\/p\u003e \u003cp\u003e1.4.3 The Telephone Game Still Happens 53\u003c\/p\u003e \u003cp\u003e1.4.4 It All Comes Down to Doin’ Business 54\u003c\/p\u003e \u003cp\u003e1.4.5 What We Have Here Is a Failure to Communicate 56\u003c\/p\u003e \u003cp\u003e1.4.6 Culture Is King 58\u003c\/p\u003e \u003cp\u003e1.4.7 The Situation Now 59\u003c\/p\u003e \u003cp\u003eReferences 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Children Communicating Food Safety\/Teaching Technical Communication to Children: Opportunities Gleaned from the FIRST ® LEGO ® League 2011 Food Factor Challenge 63\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eEdward A. Malone and Havva Tezcan-Malone\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2.1 Enhancing the Visibility and Recognition of Technical Communication 63\u003c\/p\u003e \u003cp\u003e2.2 Literature Review: Teaching Technical Communication Engineering and Food Safety to Children 65\u003c\/p\u003e \u003cp\u003e2.3 Background: The League the Challenge and the Team 67\u003c\/p\u003e \u003cp\u003e2.3.1 First Lego League 67\u003c\/p\u003e \u003cp\u003e2.3.2 The Food Factor Challenge 69\u003c\/p\u003e \u003cp\u003e2.3.3 The Team: Global Dreamers 70\u003c\/p\u003e \u003cp\u003e2.4 Examples of Technical Communication Activities in FLL Projects 71\u003c\/p\u003e \u003cp\u003e2.4.1 Branding (Creating a Name and Logo) 72\u003c\/p\u003e \u003cp\u003e2.4.2 Conducting Primary and Secondary Research 72\u003c\/p\u003e \u003cp\u003e2.4.3 Giving Presentations and Demonstrations 74\u003c\/p\u003e \u003cp\u003e2.4.4 Designing a Document 77\u003c\/p\u003e \u003cp\u003e2.5 The Food Factor Challenge as a Model of Food-Safety Education 77\u003c\/p\u003e \u003cp\u003e2.5.1 Fostering Food-Safety Habits in Children 78\u003c\/p\u003e \u003cp\u003e2.5.2 Promoting Dialogue Rather Than Monologue 79\u003c\/p\u003e \u003cp\u003e2.5.3 Generating Interest in Food-Safety Careers 79\u003c\/p\u003e \u003cp\u003e2.6 Conclusion 80\u003c\/p\u003e \u003cp\u003eAcknowledgments 81\u003c\/p\u003e \u003cp\u003eReferences 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Role of Public (Mis)perceptions in the Acceptance of New Food Technologies: Implications for Food Nanotechnology Applications 89\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eMary L. Nucci and William K. Hallman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3.1 Accepting New Foods: Consumers Technology and Media 89\u003c\/p\u003e \u003cp\u003e3.1.1 Food Technology Acceptance 90\u003c\/p\u003e \u003cp\u003e3.1.2 The Role of the Media in Public Perceptions of Food Technologies 92\u003c\/p\u003e \u003cp\u003e3.2 Nanotechnology: Unseen Unknown 95\u003c\/p\u003e \u003cp\u003e3.2.1 Nanotechnology in the Media 96\u003c\/p\u003e \u003cp\u003e3.2.2 Public Perceptions of Nanotechnology 96\u003c\/p\u003e \u003cp\u003e3.2.3 Perceptions and Acceptance of Nanotechnology 97\u003c\/p\u003e \u003cp\u003e3.3 Discussing New Food Technologies 101\u003c\/p\u003e \u003cp\u003eAcknowledgments 103\u003c\/p\u003e \u003cp\u003eReferences 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 The New Limeco Story: How One Produce Company Used Third-Party Food Safety Audit Scores to Improve Its Operation 119\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eRoy E. Costa\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4.1 Food Safety in Modern Food Supply Operations 119\u003c\/p\u003e \u003cp\u003e4.2 Safety Audits Cause Some Level of Controversy 122\u003c\/p\u003e \u003cp\u003e4.3 New Limeco’s Journey to Safety 122\u003c\/p\u003e \u003cp\u003e4.3.1 Implementing Changes 124\u003c\/p\u003e \u003cp\u003e4.3.2 Sanitation Issues 125\u003c\/p\u003e \u003cp\u003e4.3.3 Gradual Safety Improvement 125\u003c\/p\u003e \u003cp\u003eReferences 126\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Communication Practices by Way of Permits and Policy: Do Environmental Regulations Promote Sustainability in the Real World? 129\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBecca Cammack\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5.1 Communication in the Modern Environmental Movement 129\u003c\/p\u003e \u003cp\u003e5.2 Background 130\u003c\/p\u003e \u003cp\u003e5.2.1 Who Is on the Receiving End of Environmental Regulation? 131\u003c\/p\u003e \u003cp\u003e5.2.2 What Are the Effects of Construction and Storm Water on the Environment? 131\u003c\/p\u003e \u003cp\u003e5.3 Studying Groundwater Regulation 133\u003c\/p\u003e \u003cp\u003e5.3.1 Textual Analysis 133\u003c\/p\u003e \u003cp\u003e5.3.2 Case Study 134\u003c\/p\u003e \u003cp\u003e5.4 Results of My Investigation 134\u003c\/p\u003e \u003cp\u003e5.4.1 The CGP Fact Sheet Background Section 135\u003c\/p\u003e \u003cp\u003e5.4.2 The CGP Rationale Section 136\u003c\/p\u003e \u003cp\u003e5.4.3 Construction General Permit (CGP) 136\u003c\/p\u003e \u003cp\u003e5.4.4 A Targeted Case Study of CGP 137\u003c\/p\u003e \u003cp\u003e5.5 Discussion of Study Results 142\u003c\/p\u003e \u003cp\u003eReferences 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Influences of Technical Documentation and Its Translation on Efficiency and Customer Satisfaction 145\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eElena Sperandio\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6.1 Considering Technical Documentation 145\u003c\/p\u003e \u003cp\u003e6.1.1 The Problem with Integrating Systems 146\u003c\/p\u003e \u003cp\u003e6.1.2 Enterprise Resource Planning Systems 147\u003c\/p\u003e \u003cp\u003e6.1.3 Production Information Management Systems 148\u003c\/p\u003e \u003cp\u003e6.1.4 Document Management Systems\/Content Management Systems 148\u003c\/p\u003e \u003cp\u003e6.1.5 Translation Memory Systems\/Computer-Aided Translation 149\u003c\/p\u003e \u003cp\u003e6.2 Data Management in Technical Communication 150\u003c\/p\u003e \u003cp\u003e6.2.1 Development and Diffusion of Data Management Tools 150\u003c\/p\u003e \u003cp\u003e6.3 Technical Communication in Small Companies 153\u003c\/p\u003e \u003cp\u003e6.3.1 Workflow Advantages in Small Companies 153\u003c\/p\u003e \u003cp\u003e6.3.2 Workflow Disadvantages in Small Companies 154\u003c\/p\u003e \u003cp\u003e6.4 Technical Communication in Medium-Sized Companies 154\u003c\/p\u003e \u003cp\u003e6.4.1 Workflow Advantages in Medium-Sized Companies 155\u003c\/p\u003e \u003cp\u003e6.4.2 Workflow Disadvantages in Medium-Sized Companies 156\u003c\/p\u003e \u003cp\u003e6.5 Technical Communication in Large Companies 156\u003c\/p\u003e \u003cp\u003e6.5.1 Workflow Advantages in Large Companies 158\u003c\/p\u003e \u003cp\u003e6.5.2 Workflow Disadvantages in Large Companies 159\u003c\/p\u003e \u003cp\u003e6.6 Translation of Technical Information 159\u003c\/p\u003e \u003cp\u003e6.6.1 Translations in Small Companies 160\u003c\/p\u003e \u003cp\u003e6.6.2 Translations in Medium-Sized Companies 162\u003c\/p\u003e \u003cp\u003e6.6.3 Translations in Large Companies 163\u003c\/p\u003e \u003cp\u003e6.7 Consequences for Technical Communication 165\u003c\/p\u003e \u003cp\u003e6.8 Assumptions About Technical Communication 166\u003c\/p\u003e \u003cp\u003e6.9 Outlook 168\u003c\/p\u003e \u003cp\u003eReferences 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Communicating Food Through Muckraking: Ethics Food Engineering and Culinary Realism 171\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eKathryn C. Dolan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7.1 Muckraking and Promoting Food Safety 172\u003c\/p\u003e \u003cp\u003e7.2 Culinary Realism and Food Safety 173\u003c\/p\u003e \u003cp\u003e7.2.1 Tubercular Beef in The Jungle 174\u003c\/p\u003e \u003cp\u003e7.3 High Fructose Corn Syrup in The Omnivore’s Dilemma and In Defense of Food 179\u003c\/p\u003e \u003cp\u003e7.4 Literature as a Watchdog in Food Safety 184\u003c\/p\u003e \u003cp\u003e7.5 The Effects of Literature on Everyday Practices 186\u003c\/p\u003e \u003cp\u003eReferences 186\u003c\/p\u003e \u003cp\u003eIndex 189\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Computer networking \u0026amp; communications [\u003ca title=\"See our other books on Computer networking \u0026amp; communications\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Computer%20networking%20\u0026amp;%20communications%20%5BUT%5D%22\"\u003eUT\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-IEEE Press","offers":[{"title":"Brand New","offer_id":52417763148056,"sku":"9781118274279","price":38.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118274279.jpg?v=1784507358","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/communication-practices-in-engineering-manufacturing-and-research-for-food-and-water-safety-paperback-softback-9781118274279","provider":"Freshly Printed Books","version":"1.0","type":"link"}