{"product_id":"communicating-the-ux-vision-13-anti-patterns-that-block-good-ideas-paperback-9780124201972","title":"Communicating the UX Vision; 13 Anti-Patterns That Block Good Ideas (Paperback) 9780124201972","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCommunicating the UX Vision\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003e13 Anti-Patterns That Block Good Ideas\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eIdentifies the 13 main challenges designers face when they talk about their work, providing communication strategies so that a better design, not a louder argument, is what makes it into the world\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMartina Schell (Author), James O'Brien (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780124201972, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 21 May 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e374 pages\u003cbr\u003e23.4 x 19 x 2.4 cm, 0.66 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"This is a worthwhile reference book for user interface designers to have on their bookshelves. It could also be used to foster communication and feedback between team members...chapters are short and to the point, and the book is easy to read.\" --\u003cb\u003eComputing Reviews\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Great design doesn’t just happen on the screen; it also demands well-designed communication. Let this invaluable book be your guide.\"\u003cb\u003e --Cennydd Bowles, Design Manager at Twitter\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"I’ve made all these mistakes but you shouldn’t have to. These are real practical remedies to everyday problems in the design industry and you should put them to work right away.\" \u003cb\u003e--Stuart Eccles, co-founder of Made by Many\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“A valuable and well organised communicative toolbox for design professionals and students aiming to master the tightrope of fast paced and multi-disciplinary design projects!\" \u003cb\u003e--Martin Feuz, Head of BA in Interaction Design. Zurich University of the Arts  \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"An essential handbook to help you work better with clients, stakeholders and your team.\" \u003cb\u003e--Johanna Kollmann, independent product strategist at Us And The Machines Ltd\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Creating a shared understanding is one of the most critical skills a UX practitioner must master. Martina and James help you understand the magic that is the collision between business and design. This well-organized, down to Earth, useful guide is the book you have been waiting for.\" \u003cb\u003e--Tomer Sharon, UX Researcher at Google and author of Lean User Research for Product Development and It's Our Research\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eThis book identifies the 13 main challenges designers face when they talk about their work and provides communication strategies so that a better design, not a louder argument, is what makes it into the world.\u003c\/p\u003e \u003cp\u003eIt is a fact that we all want to put great design into the world, but no product ever makes it out of the building without rounds of reviews, feedback, and signoff. As an interaction or UX designer, you’ve felt the general trend toward faster development, more work, and less discussion. As we spend time crafting, we become attached to our own ideas and it gets all too easy to react to feedback emotionally or dismiss it, when we should be taking the time to decode it and explain or adapt the design.  \u003c\/p\u003e \u003ci\u003e  \u003c\/i\u003e\u003cp\u003eCommunicating the UX Vision helps you identify the skills and behavioral patterns to present your work in more persuasive ways, and respond more constructively to feedback from coworkers and stakeholders.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction: Why Anti-patterns? \u003cb\u003eChapter 1:\u003c\/b\u003e Anti-pattern 1: Speaking Different Languages \u003cb\u003eChapter 2:\u003c\/b\u003e Anti-pattern 2: No Consistent Design Language \u003cb\u003eChapter 3:\u003c\/b\u003e Anti-pattern 3: Creating Silos \u003cb\u003eChapter 4:\u003c\/b\u003e Anti-pattern 4: Having Different KPIs \u003cb\u003eChapter 5:\u003c\/b\u003e Anti-pattern 5: Not embracing everyone’s goals \u003cb\u003eChapter 6:\u003c\/b\u003e Anti-pattern 6: Responding to how they say it, not what they’re saying \u003cb\u003eChapter 7: \u003c\/b\u003eAnti-pattern 7: Living in the deliverables \u003cb\u003eChapter 8:\u003c\/b\u003e Anti-pattern 8: Insisting on perfection \u003cb\u003eChapter 9:\u003c\/b\u003e Anti-pattern 9: Presenting Without Contextualizing \u003cb\u003eChapter 10:\u003c\/b\u003e Anti-pattern 10: Throwing Deliverables Over The Fence \u003cb\u003eChapter 11:\u003c\/b\u003e Anti-pattern 11: Assuming Others Don’t Get Design \u003cb\u003eChapter 12:\u003c\/b\u003e Anti-pattern 12: Defending too hard \u003cb\u003eChapter 13:\u003c\/b\u003e Anti-pattern 13: Not defending hard enough \u003cb\u003eChapter 14:\u003c\/b\u003e How to spot and fix your own anti-patterns \u003cb\u003eChapter 15:\u003c\/b\u003e Wrap up \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Human-computer interaction [\u003ca title=\"See our other books on Human-computer interaction\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Human-computer%20interaction%20%5BUYZ%5D%22\"\u003eUYZ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":46648232476952,"sku":"9780124201972","price":30.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780124201972.jpg?v=1694089499","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/communicating-the-ux-vision-13-anti-patterns-that-block-good-ideas-paperback-9780124201972","provider":"Freshly Printed Books","version":"1.0","type":"link"}