{"product_id":"communicating-for-change-paperback-softback-9780787901998","title":"Communicating for Change (Paperback \/ softback) 9780787901998","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCommunicating for Change\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eRoger D'Aprix (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780787901998, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 2 February 1996\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e176 pages\u003cbr\u003e23.2 x 15.8 x 1.8 cm, 0.388 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eMarshal support throughout your organization\u003cbr\u003e \u003cbr\u003e Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eTurning All Eyes Outward: The Customer as the Cause of Change.\u003cbr\u003e \u003cbr\u003e Enabling People to Connect with Change.\u003cbr\u003e \u003cbr\u003e The Pitfalls of Reactive Communication.\u003cbr\u003e \u003cbr\u003e Market-Based Strategic Communication.\u003cbr\u003e \u003cbr\u003e Aligning Individual Effort with Organizational Goals.\u003cbr\u003e \u003cbr\u003e Telling and Retelling: The Leader's Communication Role.\u003cbr\u003e \u003cbr\u003e Challenges to Effective Strategic Communication.\u003cbr\u003e \u003cbr\u003e The Importance of Trust.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52462966735128,"sku":"9780787901998","price":34.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780787901998.jpg?v=1785543693","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/communicating-for-change-paperback-softback-9780787901998","provider":"Freshly Printed Books","version":"1.0","type":"link"}