{"product_id":"communicating-financials-to-executives-paperback-softback-9781394292608","title":"Communicating Financials to Executives (Paperback \/ softback) 9781394292608","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCommunicating Financials to Executives\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eAnders Liu-Lindberg (Author), Christian Frantz Hansen (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394292608, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 24 April 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages\u003cbr\u003e21.3 x 14 x 2 cm, 0.295 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003ePractical guide to effectively communicate financial data, ideas, and insights to executives\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCommunicating Financials to Executives\u003c\/i\u003e delivers indispensable insights on how to clearly, effectively and productively communicate financials to executives across industries in an influential manner. In this book, finance practitioners and consultants Anders Liu-Lindberg and Christian Frantz Hansen deliver a five-step approach on how to get started, along with underlying theory explaining why each step is imperative to success.\u003c\/p\u003e \u003cp\u003eSpecial attention is placed on not just presenting data but doing so in a way that brings significant value to the table and creates an impact that leads to greater business success for the organisation. Topics explored in this book include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe executive decision-making process and how to tailor your approach to seamlessly integrate into it\u003c\/li\u003e \u003cli\u003eManaging the amount of detail in communications and knowing how to structure data appropriately\u003c\/li\u003e \u003cli\u003eVisual elements that can help better communicate data to individuals who aren't “numbers people”\u003c\/li\u003e \u003cli\u003eSpecific struggles that financial and accounting professionals face in the modern business environment\u003c\/li\u003e \u003cli\u003eHow to build management reports that are easily understood by executives and drive significant business value\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eCommunicating Financials to Executives\u003c\/i\u003e earns a well-deserved spot on the bookshelves of all finance professionals seeking to better harvest the fruits of their labour by properly articulating ideas and insights to decision-makers within an organisation.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAuthor Biographies xi\u003c\/p\u003e \u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003eOur Experience with Financial Communication xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Why Financial Communication to Executives Requires Special Attention 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Pressure Is Mounting on Executives 3\u003c\/p\u003e \u003cp\u003eInsight × Influence = Impact 4\u003c\/p\u003e \u003cp\u003eThe Purpose of Finance 7\u003c\/p\u003e \u003cp\u003eThe Value of Finance 10\u003c\/p\u003e \u003cp\u003eThe Intrinsic Motivation for Finance Professionals 12\u003c\/p\u003e \u003cp\u003eThe Job Is on the Line 14\u003c\/p\u003e \u003cp\u003eAll We Need Is a Framework for Financial Communication 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Struggles of Finance Professionals To Communicate Financials 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Three Main Challenges 19\u003c\/p\u003e \u003cp\u003eSharing Too Many Details 21\u003c\/p\u003e \u003cp\u003eHaving No Consistent Structure 23\u003c\/p\u003e \u003cp\u003eMaking No Apparent Recommendations 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Five STEPS FOR COMMUNICATING FINANCIALS To Executives 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTake a Customer-Centric Approach 33\u003c\/p\u003e \u003cp\u003eFrom Data to Insights 36\u003c\/p\u003e \u003cp\u003eFive Steps for Financial Communication to Executives 38\u003c\/p\u003e \u003cp\u003eInfo 39\u003c\/p\u003e \u003cp\u003eInsights 41\u003c\/p\u003e \u003cp\u003eRecommendation 42\u003c\/p\u003e \u003cp\u003eEvidence 44\u003c\/p\u003e \u003cp\u003eAction 46\u003c\/p\u003e \u003cp\u003eSarah Gets to Know Her Customers 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Step 1: Information: What Is the Financial Status? 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefine an Objective and Target Stakeholder 52\u003c\/p\u003e \u003cp\u003eConsider Your Audience 55\u003c\/p\u003e \u003cp\u003eData Extraction: Access Relevant Data Sources 57\u003c\/p\u003e \u003cp\u003eData Preparation: Build on a Proper Foundation 59\u003c\/p\u003e \u003cp\u003eMaster Data Management 59\u003c\/p\u003e \u003cp\u003eData Cleaning 60\u003c\/p\u003e \u003cp\u003eChart of Accounts and Financial Statements 62\u003c\/p\u003e \u003cp\u003eData Analysis: Extracting Relevant Insights 63\u003c\/p\u003e \u003cp\u003eHorizontal Analysis 64\u003c\/p\u003e \u003cp\u003eVertical Analysis 66\u003c\/p\u003e \u003cp\u003eVariances and Deviations 69\u003c\/p\u003e \u003cp\u003eUsing Technology to Your Advantage 70\u003c\/p\u003e \u003cp\u003eData Selection: Present Only What Matters 72\u003c\/p\u003e \u003cp\u003eMoving from Information to Insights 75\u003c\/p\u003e \u003cp\u003eSarah’s Data Struggle 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Step 2: Insights: What Are the Key Attention Points? 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is an Insight? 80\u003c\/p\u003e \u003cp\u003eCater to Your Audience 85\u003c\/p\u003e \u003cp\u003eEmpathy: Present Insights Relevant to Your Stakeholders 86\u003c\/p\u003e \u003cp\u003eVerify Your Understanding 90\u003c\/p\u003e \u003cp\u003eAcknowledge Personality Types 91\u003c\/p\u003e \u003cp\u003eTypes of Analytics 93\u003c\/p\u003e \u003cp\u003eTips on How to Communicate Your Insights 99\u003c\/p\u003e \u003cp\u003eTip 1: Golden Rule of Three 99\u003c\/p\u003e \u003cp\u003eTip 2: Curate Based on Criteria 101\u003c\/p\u003e \u003cp\u003eTip 3: Do not Just Summarize – Synthesize 104\u003c\/p\u003e \u003cp\u003eMoving from Insights to Recommendations 106\u003c\/p\u003e \u003cp\u003eSarah Uncovers the Root Causes of Poor Revenue Performance 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Step 3: Resolution: What Can We Do About It? 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDistinguish Between Output and Outcome 115\u003c\/p\u003e \u003cp\u003eDare to Have an Opinion 118\u003c\/p\u003e \u003cp\u003eLeverage Structured Problem-Solving 120\u003c\/p\u003e \u003cp\u003eDefine the Problem 121\u003c\/p\u003e \u003cp\u003eDisaggregate the Problem 124\u003c\/p\u003e \u003cp\u003eDesign the Solution 128\u003c\/p\u003e \u003cp\u003eTips for Making a Recommendation 129\u003c\/p\u003e \u003cp\u003ePrototype – Make Your Solution Visible 129\u003c\/p\u003e \u003cp\u003ePresent Options – There Is Never Just One Solution Option 130\u003c\/p\u003e \u003cp\u003eAnticipate Objections – Be Ready with a Reply 131\u003c\/p\u003e \u003cp\u003eSupporting Your Recommendation with Arguments 132\u003c\/p\u003e \u003cp\u003eSarah Ideates Potential Solutions 132\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Step 4: Argumentation: Why Is This a Good Idea? 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Difference Between Argument and Facts 138\u003c\/p\u003e \u003cp\u003eFacts: The Foundation of Trust 138\u003c\/p\u003e \u003cp\u003eArguments: The Art of Persuasion 139\u003c\/p\u003e \u003cp\u003eThe Interplay of Facts and Arguments 140\u003c\/p\u003e \u003cp\u003eThe Magic Number of Three: Why Three Arguments Are Ideal 142\u003c\/p\u003e \u003cp\u003eThe Psychology Behind the Number Three 143\u003c\/p\u003e \u003cp\u003eThree Arguments to Convince Management 144\u003c\/p\u003e \u003cp\u003eExpanding the Definition of Facts Beyond Numbers 146\u003c\/p\u003e \u003cp\u003eExpert Statements 146\u003c\/p\u003e \u003cp\u003eCustomer Testimonials 147\u003c\/p\u003e \u003cp\u003eIndustry Research 148\u003c\/p\u003e \u003cp\u003eIntegrating Non-Numerical Facts with Financial Data 149\u003c\/p\u003e \u003cp\u003eThe Importance of Selectivity 150\u003c\/p\u003e \u003cp\u003eWhy Selectivity Matters 150\u003c\/p\u003e \u003cp\u003eHow to Select the Right Three Arguments 151\u003c\/p\u003e \u003cp\u003eFrom Argument to Decision 153\u003c\/p\u003e \u003cp\u003eSarah Backs Up Her Recommendation 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Step 5: How Do We Get Started? 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSummarize and Ensure a Common Understanding 157\u003c\/p\u003e \u003cp\u003eAnticipate Change Resistance 158\u003c\/p\u003e \u003cp\u003eThe SCARF Model – Sources of Change Resistance 159\u003c\/p\u003e \u003cp\u003ePave the Way Forward 163\u003c\/p\u003e \u003cp\u003eInsist on a Decision: Turning Discussion into Action 166\u003c\/p\u003e \u003cp\u003eGetting Started with the New Sales Channel 169\u003c\/p\u003e \u003cp\u003eIt’s Time to Present 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Considerations on Data Visualizations 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMake It Easy to Decode Your Key Message 177\u003c\/p\u003e \u003cp\u003eSystem 1 and System 2 Thinking 180\u003c\/p\u003e \u003cp\u003eDesigning for System 1: Presenting Insights Clearly and Effectively 181\u003c\/p\u003e \u003cp\u003eEngaging System 2 When Necessary 182\u003c\/p\u003e \u003cp\u003eMinimizing Cognitive Load 182\u003c\/p\u003e \u003cp\u003eA Picture Is Worth a Thousand Words 183\u003c\/p\u003e \u003cp\u003eThe Split-Attention Effect 185\u003c\/p\u003e \u003cp\u003ePre-Attentive Attributes and Gestalt Principles 186\u003c\/p\u003e \u003cp\u003ePre-Attentive Attributes: Highlighting the Key Message Instantly 187\u003c\/p\u003e \u003cp\u003eGestalt Principles: Organizing Information for Better Understanding 188\u003c\/p\u003e \u003cp\u003eTips for Better Data Visualization 189\u003c\/p\u003e \u003cp\u003eTips for Great Slide Making 196\u003c\/p\u003e \u003cp\u003ePlace the Argument in the Header 198\u003c\/p\u003e \u003cp\u003eUse Action Titles in the Header and Charts 198\u003c\/p\u003e \u003cp\u003eStick to One Key Message per Slide 198\u003c\/p\u003e \u003cp\u003ePresent Only Evidence Supporting the Argument (in the Header) on the Slide 199\u003c\/p\u003e \u003cp\u003eState Your Sources 199\u003c\/p\u003e \u003cp\u003eUse Call-Outs to Highlight Key Points 199\u003c\/p\u003e \u003cp\u003eUse Colours to Make Charts Easy to Read 200\u003c\/p\u003e \u003cp\u003eUse Large Readable Fonts 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 How to Prepare the Perfect Management Report 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStructuring Your Management Report 203\u003c\/p\u003e \u003cp\u003eA Mock-Up of the Perfect Management Report 206\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 How Finance Professionals Become Excellent Communicators 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWithout Using SCQA 220\u003c\/p\u003e \u003cp\u003eWith the Use of SCQA 221\u003c\/p\u003e \u003cp\u003eBusiness Cases 222\u003c\/p\u003e \u003cp\u003eFrom Analysis to Presentation 223\u003c\/p\u003e \u003cp\u003eOne Size Does Not Fit All 226\u003c\/p\u003e \u003cp\u003eFinal Tips on Communication 228\u003c\/p\u003e \u003cp\u003eBefore the meeting 228\u003c\/p\u003e \u003cp\u003eAt the meeting 229\u003c\/p\u003e \u003cp\u003eAfter the meeting 230\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Practical Steps to Start Improving Your Communication Skills 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTaking the First Steps 235\u003c\/p\u003e \u003cp\u003eComparison and Feedback 235\u003c\/p\u003e \u003cp\u003eAsk Your Audience 236\u003c\/p\u003e \u003cp\u003ePrepare Your Mock-Up 236\u003c\/p\u003e \u003cp\u003eImplement and Continuous Improvement 237\u003c\/p\u003e \u003cp\u003eThe Next Steps 238\u003c\/p\u003e \u003cp\u003eAwareness 239\u003c\/p\u003e \u003cp\u003eDesire 239\u003c\/p\u003e \u003cp\u003eKnowledge 239\u003c\/p\u003e \u003cp\u003eAbility 240\u003c\/p\u003e \u003cp\u003eReinforcement 240\u003c\/p\u003e \u003cp\u003eFrom Steps to a New Company Culture 241\u003c\/p\u003e \u003cp\u003eIt Is Time to Get to Work 243\u003c\/p\u003e \u003cp\u003eReferences 245\u003c\/p\u003e \u003cp\u003eIndex 249\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52458285105432,"sku":"9781394292608","price":29.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394292608.jpg?v=1785370532","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/communicating-financials-to-executives-paperback-softback-9781394292608","provider":"Freshly Printed Books","version":"1.0","type":"link"}