{"product_id":"common-sense-on-mutual-funds-updated-10th-anniversary-edition-paperback-softback-9781394378098","title":"Common Sense on Mutual Funds, Updated 10th Anniversary Edition (Paperback \/ softback) 9781394378098","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCommon Sense on Mutual Funds, Updated 10th Anniversary Edition\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eJohn C. Bogle (Author), David F. Swensen (Foreword by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394378098, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 9 December 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e656 pages\u003cbr\u003e21.6 x 14.7 x 3.6 cm, 0.862 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"As founder of the giant mutual fund company, Vanguard Group, Bogle writes what he knows: how to steer one's way through mutual funds and the numbing variety of investment alternatives available today. His is a clear and readable style, and Bogle helps make still somewhat-arcane terms such as quantitative investing understandable.\"\u003cbr\u003e—\u003cb\u003eSmartMoney.com\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eCommon Sense on Mutual Funds,\u003c\/i\u003e by John Bogle, inventor of the retail index fund and founder of the Vanguard Group. It's the best book ever on fund investing, just updated for new investors. The case for indexing is rock solid, as you'll see here. It's the only strategy that works, long term.\"\u003cbr\u003e—\u003cb\u003eJane's Book Club\u003c\/b\u003e, \u003ci\u003ehttp:\/\/janebryantquinn.com\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Never before [have] I seen a book that so openly and successfully juxtaposed that which was said against that which actually happened over the period of a decade. . . As a long-time believer in low cost indexing, I didn't think I'd learn much from this book. I was wrong! Reading this book offers investors a glimpse of the perspective and lessons learned from recent years that were anything but normal. . . This book, of course, is even more valuable to those that aren't a believer in indexing. It may be a hard read if you're among those who still believe that 90 percent of investors can all be above average. Consider the effort well worth it because the common sense in this book may save your retirement. Reading this book might also help you realize, as I have, that common sense really is pretty uncommon.\"\u003cbr\u003e—\u003cb\u003eAllan Roth,\u003c\/b\u003e \u003ci\u003eCBS Moneywatch.com\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"The definitive book on index fund investing. It explains why index fund investing is the best way — no, the only way — for people to invest their savings. . . [Bogle] does something few in the investing world would dare to do. He stands by what he said 10 years ago. The original text is presented unchanged. New data is added to reveal what happened over the past 10 years.\"\u003cbr\u003e—\u003cb\u003eScott Burns\u003c\/b\u003e, \u003ci\u003eThe Austin American Statesman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"A worthwhile addition to one's library, particularly as a reference publication. . . This ... revision of a book written ten years ago . . . with the original text still present in the book, and an analysis of the predictions that were made ten years ago. . . makes fascinating reading. The analysis of the predictions on their own makes the book worth a read, even if all one does is look at the coloured sections which contain the updated material.\"\u003cbr\u003e—\u003cb\u003eAustralian Investors Association\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"More Common Sense from Jack Bogle. Jack's back and he's unbowed. . . The tome holds up well after a decade. Bogle hasn't altered a word of the original text, just added color coded data and text boxes to show where he was on or off the mark. Guess what? Jack doesn't offer many mea culpas. . . The book is still essential reading for investors. Whether you think indexing is the best way to investor not, it's filled with simple, powerful advice that can help stack the odds of long-term financial success in your favor. Reading it then helped shape me as an investor and analyst. Here are the most important lessons (besides the obvious one: that indexing works) that I've drawn from the pages of both editions, as well as a couple of points where I, and many of my colleagues, dare to differ from St. Jack.\"\u003cbr\u003e—\u003cb\u003e\u003ci\u003eMorningstar\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eJohn C. Bogle shares his extensive insights on investing in mutual funds\u003c\/b\u003e  \u003cp\u003eSince the first edition of \u003ci\u003eCommon Sense on Mutual Funds\u003c\/i\u003e was published in 1999, much has changed, and no one is more aware of this than mutual fund pioneer John Bogle. Now, in this completely updated \u003ci\u003eSecond Edition,\u003c\/i\u003e Bogle returns to take another critical look at the mutual fund industry and help investors navigate their way through the staggering array of investment alternatives that are available to them.\u003c\/p\u003e \u003cp\u003eWritten in a straightforward and accessible style, this reliable resource examines the fundamentals of mutual fund investing in today's turbulent market environment and offers timeless advice in building an investment portfolio. Along the way, Bogle shows you how simplicity and common sense invariably trump costly complexity, and how a low cost, broadly diversified portfolio is virtually assured of outperforming the vast majority of Wall Street professionals over the long-term.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWritten by respected mutual fund industry legend John C. Bogle\u003c\/li\u003e \u003cli\u003eDiscusses the timeless fundamentals of investing that apply in any type of market\u003c\/li\u003e \u003cli\u003eReflects on the structural and regulatory changes in the mutual fund industry\u003c\/li\u003e \u003cli\u003eOther titles by Bogle: \u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e and \u003ci\u003eEnough.\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSecuring your financial future has never seemed more difficult, but you'll be a better investor for having read the \u003ci\u003eSecond Edition\u003c\/i\u003e of \u003ci\u003eCommon Sense on Mutual Funds\u003c\/i\u003e.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword for the 10th Anniversary Edition ix\u003c\/p\u003e \u003cp\u003eForeword for the Original Edition xiii\u003c\/p\u003e \u003cp\u003ePreface to the 10th Anniversary Edition xv\u003c\/p\u003e \u003cp\u003ePreface to the Original Edition xix\u003c\/p\u003e \u003cp\u003eAcknowledgments for the 10th Anniversary Edition xxvii\u003c\/p\u003e \u003cp\u003eAcknowledgments for the Original Edition xxix\u003c\/p\u003e \u003cp\u003eAbout the Author xxxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: On Investment Strategy 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 On Long-Term Investing 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChance and the Garden\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 On the Nature of Returns 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOccam’s Razor\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 On Asset Allocation 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Riddle of Performance Attribution\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 On Simplicity 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Come Down to Where You Ought to Be\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: On Investment Choices 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 On Indexing 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Triumph of Experience over Hope\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 On Equity Styles 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTick-Tack-Toe\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 On Bonds 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTreadmill to Oblivion?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 On Global Investing 251\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAcres of Diamonds\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 On Selecting Superior Funds 277\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Search for the Holy Grail\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: on Investment Performance 303\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 On Reversion to the Mean 305\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSir Isaac Newton’s Revenge on Wall Street\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 On Investment Relativism 329\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHappiness or Misery?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 On Asset Size 347\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNothing Fails Like Success\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 On Taxes 373\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Message of the Parallax\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 On Time 401\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Fourth Dimension—Magic or Tyranny?\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: on Fund Management 423\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 On Principles 425\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImportant Principles Must Be Inflexible\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 On Marketing 445\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Message Is the Medium\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 On Technology 465\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTo What Avail?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 On Directors 483\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eServing Two Masters\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 On Structure 503\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Strategic Imperative\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: on Spirit 533\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 On Entrepreneurship 535\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Joy of Creating\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21 On Leadership 549\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Sense of Purpose\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22 On Human Beings 567\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eClients and Crew Afterword 585\u003c\/p\u003e \u003cp\u003eAppendix I Some Thoughts about the Current Stock Market as 2010 Begins 591\u003c\/p\u003e \u003cp\u003eAppendix II Some Thoughts about the Current Stock Market as 1999 Begins 599\u003c\/p\u003e \u003cp\u003eNotes 607\u003c\/p\u003e \u003cp\u003eIndex 613\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Finance \u0026amp; accounting [\u003ca title=\"See our other books on Finance \u0026amp; accounting\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Finance%20\u0026amp;%20accounting%20%5BKF%5D%22\"\u003eKF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52458495672600,"sku":"9781394378098","price":15.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394378098.jpg?v=1785374193","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/common-sense-on-mutual-funds-updated-10th-anniversary-edition-paperback-softback-9781394378098","provider":"Freshly Printed Books","version":"1.0","type":"link"}