{"product_id":"cognition-and-survey-research-hardback-9780471241386","title":"Cognition and Survey Research (Hardback) 9780471241386","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCognition and Survey Research\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eMonroe G. Sirken (Edited by), MG Sirken (Author), Douglas J. Herrmann (Edited by), Susan Schechter (Edited by), Norbert Schwarz (Edited by), Judith M. Tanur (Edited by), Roger Tourangeau (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471241386, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 21 May 1999\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e416 pages\u003cbr\u003e24 x 16.3 x 2.5 cm, 0.737 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"This is overview material on a nonquantitative area of statistics. Persons involved with surveys would seem to benefit from an understanding of this material.\"(Technometrics Vol. 42, No. 3, August 2000)\u003cbr\u003e \u003cbr\u003e If you are interested in cognitive methods for improving the quality of data collected in surveys, then this book is for you. This book describes the frontiers of research on the cognitive aspects of survey methodology (CASM). It is an outcome of the Second Advanced Research Seminar in the Cognitive Aspects of Survey Methodology (CASM II). The book as a unique style. Four out of the six coeditors of this book, who organized the plenary sessions of the CASM II Seminar, edited four sections of the book (Chapters 2-22). The remaining editors contributed the first chapter. The purpose of the CASM II seminar and this book is to reflect on and evaluate past work, to demonstrate the exciting potential of focussed interdisciplinary research, and to stimulate creativity, thoughtfulness, and innovation for the future. Nationally and internationally known researchers from the United States have contributed to this book and they have to be congratulated for making the book informative and readable. (JASA, March 2001)\u003cbr\u003e \u003cbr\u003e ...this book is essential reading for serious survey practitioners and post-graduate students of survey methodology. Many of its individual chapters are also likely to become classic references in their own specialist fields. (The Statistician, Volume 49, No. 3, 2000)\u003cbr\u003e \u003cbr\u003e \"This book...is an excellent summary of what has been accomplished and, perhaps equally important, what remains to be done.\" (Chance, Volume 13, No. 2, Spring 2000)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eSurvey methods research--an interdisciplinary approach.\u003cbr\u003e \u003cbr\u003e Introducing the theory and tools of cognitive aspects of survey methodology (CASM)--a movement that has greatly contributed to the evolving field of survey methods research--this collection of monographs explores advances in the use of cognitive psychology and other sciences to improve the quality of data collected in surveys. In 22 articles commissioned specifically for this volume, leading survey researchers, social scientists, and statisticians from around the globe evaluate the advantages of interdisciplinary survey techniques, focusing on the many contributions of the CASM movement and drawing on such disciplines as statistics, cognitive psychology, sociology, behavioral sciences, anthropology, linguistics, and computer sciences.\u003cbr\u003e \u003cbr\u003e The authors explain basic concepts and methodologies and demonstrate the application of cognitive theory to all phases of survey research, including data processing, analysis, presentation, and administration. They provide a critical review of the history and findings of CASM-oriented research and describe useful cognitive models used in survey testing and design. Also, the authors discuss the expanding role of computer technologies and statistical advances in the interdisciplinary aspects of survey methods and draw a roadmap for interdisciplinary survey research into the twenty-first century.\u003cbr\u003e \u003cbr\u003e Clearly written and supplemented with extensive references and more than 80 figures and charts, Cognition and Survey Research is an indispensable guide for statisticians and professionals who would like to be at the cutting edge of interdisciplinary survey methods research involving the social, cognitive, computer, or statistical sciences.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eInterdisciplinary Survey Methods Research (M. Sirken \u0026amp; S. Schechter).\u003cbr\u003e \u003cbr\u003e Looking Backwards and Forwards at the CASM Movement (J. Tanur).\u003cbr\u003e \u003cbr\u003e CASM Revisited (M. Aborn).\u003cbr\u003e \u003cbr\u003e CASM: Successes, Failures, and Potential (C. O'Muircheartaigh).\u003cbr\u003e \u003cbr\u003e Cognitive Research into Survey Measurement: Its Influence on Survey Methodology and Cognitive Theory (N. Schwarz).\u003cbr\u003e \u003cbr\u003e Making Sense of Questions: An Interactional Approach (M. Schober).\u003cbr\u003e \u003cbr\u003e The Respondent's Confession: Autobiographical Memory in the Context of Surveys (M. Shum \u0026amp; L. Rips).\u003cbr\u003e \u003cbr\u003e Context Effects on Answers to Attitude Questions (R. Tourangeau).\u003cbr\u003e \u003cbr\u003e Is the Bandwagon Headed to the Methodological Promised Land? Evaluating the Validity of Cognitive Interviewing Techniques (G. Willis, et al.).\u003cbr\u003e \u003cbr\u003e Income Reporting in Surveys: Cognitive Issues and Measurement Error (J. Moore, et al.).\u003cbr\u003e \u003cbr\u003e Casting a Wider Net: Contributions from New Disciplines (R. Tourangeau).\u003cbr\u003e \u003cbr\u003e A Linguistic Look at Survey Research (C. Fillmore).\u003cbr\u003e \u003cbr\u003e The Use of Computational Cognitive Models to Improve Questions on Surveys and Questionnaires (A. Graesser, et al.).\u003cbr\u003e \u003cbr\u003e The View from Anthropology: Ethnography and the Cognitive Interview (E. Gerber).\u003cbr\u003e \u003cbr\u003e Survey Error Models and Cognitive Theories of Response Behavior (R. Groves).\u003cbr\u003e \u003cbr\u003e New Connectionist Models of Mental Representation: Implications for Survey Research (E. Smith).\u003cbr\u003e \u003cbr\u003e Potential Contributions of the CASM Movement Beyond Questionnaire Design: Cognitive Technology and Survey Methodology (D. Herrmann).\u003cbr\u003e \u003cbr\u003e The Application of Cognitive Science to Computer Assisted Interviewing (M. Couper).\u003cbr\u003e \u003cbr\u003e Customizing Survey Procedures to Reduce Measurement Error (F. Conrad).\u003cbr\u003e \u003cbr\u003e Visualizing Categorical Data (M. Friendly).\u003cbr\u003e \u003cbr\u003e Statistical Graphs and Maps: Higher Level Cognitive Processes (S. Lewandowsky).\u003cbr\u003e \u003cbr\u003e Toward a Research Agenda: Future Development and Applications of Cognitive Sciences to Surveys (E. Martin \u0026amp; C. Tucker).\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Mathematics [\u003ca title=\"See our other books on Mathematics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Mathematics%20%5BPB%5D%22\"\u003ePB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Interscience","offers":[{"title":"Brand New","offer_id":52286343610648,"sku":"9780471241386","price":116.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471241386.jpg?v=1781550197","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/cognition-and-survey-research-hardback-9780471241386","provider":"Freshly Printed Books","version":"1.0","type":"link"}