{"product_id":"code-halos-how-the-digital-lives-of-people-things-and-organizations-are-changing-the-rules-of-business-hardback-9781118862070","title":"Code Halos; How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business (Hardback) 9781118862070","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCode Halos\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow the Digital Lives of People, Things, and Organizations are Changing the Rules of Business\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMalcolm Frank (Author), Paul Roehrig (Author), Ben Pring (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118862070, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 7 May 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.6 x 16 x 2.3 cm, 0.44 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"All in all, this is an easy read on an interesting topic... it will help you to predict and prepare for changes in the way your company does business in the future\" (\u003cem\u003eB2B Marketing,\u003c\/em\u003e July 2014)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eHarness \"Code Halos\" to gain competitive advantage in the digital era\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAmazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products—what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond “Big Data” and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExamines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies;\u003c\/li\u003e \u003cli\u003eShows how the Crossroads Model can help anticipate and navigate this market shift;\u003c\/li\u003e \u003cli\u003eProvides examples of traditional firms already harnessing the power of Code Halos including GE's \"Brilliant Machines,\" Disney's theme park \"Magic Band,\" and Allstate's mobile devices and analytics that transform auto insurance.\u003c\/li\u003e \u003c\/ul\u003e With reasoned insight, new data, real-world cases, and practical guidance, \u003ci\u003eCode Halos\u003c\/i\u003e shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eDisclaimer v\u003c\/p\u003e \u003cp\u003eAcknowledgments vii\u003c\/p\u003e \u003cp\u003eIntroduction: The Value of the Virtual 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Digits Over Widgets: The Next Age of Business and Technology\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: “Will It Happen to Us?” 9\u003cbr\u003eA Trillion-Dollar Opportunity or an Extinction Event\u003c\/p\u003e \u003cp\u003eChapter 2: The Personal Code Halo: 16\u003cbr\u003ePress “1” for the Real You\u003c\/p\u003e \u003cp\u003eChapter 3: The Five Business Code Halos: 28\u003cbr\u003eConnecting Customers, Products, and Organizations\u003c\/p\u003e \u003cp\u003eChapter 4: The Anatomy of a Winning Code Halo Solution 38\u003cbr\u003e\u003cbr\u003eChapter 5: The SMAC Stack: 56\u003cbr\u003eThe New Technology of Code\u003c\/p\u003e \u003cp\u003eChapter 6: The Pattern of Digital Disruption: 70\u003cbr\u003eThe Crossroads Model\u003c\/p\u003e \u003cp\u003eChapter 7: The Code Halo Economy: 85\u003cbr\u003eThe Economics of Information\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Four Principles for Success in the Code Halo Economy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: Delivering Beautiful Products and Experiences 102\u003c\/p\u003e \u003cp\u003eChapter 9: Don’t Be Evil 2.0: 117\u003cbr\u003eEarning—and Keeping—Trust in a Transparent World\u003c\/p\u003e \u003cp\u003eChapter 10: Manage Your Career Based on Code: 145\u003cbr\u003eWinning in the Wirearchy\u003c\/p\u003e \u003cp\u003eChapter 11: Make IT Your Halo Heroes: 158\u003cbr\u003eTransform Your Technology Organization\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Winning with the Crossroads Model\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12: Seize Advantage During Ionization: 176\u003cbr\u003eSense, Innovate, and Prepare to Pilot\u003c\/p\u003e \u003cp\u003eChapter 13: Create a Spark: 194\u003cbr\u003ePilot Your Best Code Halo Solutions\u003c\/p\u003e \u003cp\u003eChapter 14: Enrich and Scale at Internet Speed: 210\u003cbr\u003eTurn a Spark into a Blaze\u003c\/p\u003e \u003cp\u003eConclusion: Winning in the New Code Rush 224\u003c\/p\u003e \u003cp\u003eNotes 228\u003c\/p\u003e \u003cp\u003ePhoto Credits 237\u003c\/p\u003e \u003cp\u003eIndex 238\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52421377130776,"sku":"9781118862070","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118862070_278849.jpg?v=1784593478","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/code-halos-how-the-digital-lives-of-people-things-and-organizations-are-changing-the-rules-of-business-hardback-9781118862070","provider":"Freshly Printed Books","version":"1.0","type":"link"}