{"product_id":"chinas-super-consumers-what-1-billion-customers-want-and-how-to-sell-it-to-them-hardback-9781118834749","title":"China's Super Consumers; What 1 Billion Customers Want and How to Sell it to Them (Hardback) 9781118834749","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eChina's Super Consumers\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eWhat 1 Billion Customers Want and How to Sell it to Them\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSavio Chan (Author), Michael Zakkour (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118834749, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 17 October 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e22.9 x 15.5 x 2.8 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eChinese Consumers are Changing The World – Understand Them and Sell To Them\u003c\/b\u003e \u003cp\u003eChina has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. \u003ci\u003eChina's Super Consumers\u003c\/i\u003e explores the extraordinary birth of consumerism in China and explains who these super consumers are. \u003ci\u003eChina's Super Consumers\u003c\/i\u003e offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly \u003ci\u003ewhy\u003c\/i\u003e they buy.\u003c\/p\u003e \u003cp\u003eThe book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA hands-on resource for succeeding in the Chinese marketplace\u003c\/li\u003e \u003cli\u003eFilled with real-world stories of companies who have made an impact in China\u003c\/li\u003e \u003cli\u003eDiscover what the Chinese consumer wants and how to deliver the goods\u003c\/li\u003e \u003cli\u003eWritten by Savio Chan and Michael Zakkour, two leading experts on the Chinese market\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eIntroduction: The China Dream 1\u003c\/p\u003e \u003cp\u003eOur Intent 7\u003c\/p\u003e \u003cp\u003eThe Country within a Country 7\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I History, Culture, and Language Matter—The Birth of Chinese Consumerism 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 From Feudalism to Fendi 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBack to the Future 14\u003c\/p\u003e \u003cp\u003eChinese Consumption: What’s Old Is New Again (Tenfold!) 16\u003c\/p\u003e \u003cp\u003eChina’s Growth Is Different 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Orientation 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Code to the Chinese Mind-set 24\u003c\/p\u003e \u003cp\u003eContradiction and Paradox 30\u003c\/p\u003e \u003cp\u003eSummary 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 A Self-Contained Empire 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The First Globalization 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Marco Polo and the Two Admirals of the Sea 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Two Admirals of the Sea 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 An Insatiable Appetite 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFreedom Creates Wealth in the West 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Opium, Imperialism, and Decay 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOpium and War 54\u003c\/p\u003e \u003cp\u003eA Century of Exploitation 54\u003c\/p\u003e \u003cp\u003eEnd of War—Continuation of War 56\u003c\/p\u003e \u003cp\u003eChapter 8 The People’s Republic 57\u003c\/p\u003e \u003cp\u003eThe New China 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Mandate of Heaven 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOpening and Reform 65\u003c\/p\u003e \u003cp\u003eGreen Shoots 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 A Boom Is Born 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Boom Starts with a Swoosh and a Shot of Espresso 71\u003c\/p\u003e \u003cp\u003eChange at Hyper Speed 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Chinese Super Consumer—From Birth to Adolescence and Maturity 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 From Sandpaper to Sephora—The First Super Consumers 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAmerican Century Redux 80\u003c\/p\u003e \u003cp\u003eWant. Need. Buy. Show Off. Keep Up. 82\u003c\/p\u003e \u003cp\u003eSuper Consumption Goes Global 82\u003c\/p\u003e \u003cp\u003eGo West, Young Man 83\u003c\/p\u003e \u003cp\u003eChina’s Own Postwar Boom and Birth of the Chinese Super Consumer 85\u003c\/p\u003e \u003cp\u003eIn the Beginning 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 The China Market + The China Global Demographic = China’s Super Consumers 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe China Whisperer 93\u003c\/p\u003e \u003cp\u003eSpinning in a Whirlpool 95\u003c\/p\u003e \u003cp\u003eThe Great Pizza Wars: In China, Everything Is Possible, but Nothing Is Easy 96\u003c\/p\u003e \u003cp\u003eListen to the Great One 97\u003c\/p\u003e \u003cp\u003eStay the Course, Even When the Seas Get Rough 98\u003c\/p\u003e \u003cp\u003eNestlé: Navigating the Teen Years 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 The China Global Demographic 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Precious Gift of Time 104\u003c\/p\u003e \u003cp\u003eMeet the Tangs 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Channels 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDepartment Stores 114\u003c\/p\u003e \u003cp\u003eStreet-Level Stores 115\u003c\/p\u003e \u003cp\u003eMalls 116\u003c\/p\u003e \u003cp\u003eGrocery Stores\/Supermarkets 118\u003c\/p\u003e \u003cp\u003eHypermarkets 119\u003c\/p\u003e \u003cp\u003eConvenience Stores 120\u003c\/p\u003e \u003cp\u003eNot Your Father’s Post Office 121\u003c\/p\u003e \u003cp\u003eLifestyle Stores 126\u003c\/p\u003e \u003cp\u003eSpecialty Retailers 127\u003c\/p\u003e \u003cp\u003eMultibrand Retail 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 E-commerce and the Rise of Alibaba 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAlibaba 130\u003c\/p\u003e \u003cp\u003eNFL Footballs “Sold Out” 132\u003c\/p\u003e \u003cp\u003eWhy E-commerce? 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Supply Chains to Satisfy China’s Super\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConsumers 139\u003c\/p\u003e \u003cp\u003eSupply Chain Megaprocesses 140\u003c\/p\u003e \u003cp\u003ePlan 141\u003c\/p\u003e \u003cp\u003eBuy 142\u003c\/p\u003e \u003cp\u003eMake 142\u003c\/p\u003e \u003cp\u003eDistribute 143\u003c\/p\u003e \u003cp\u003eSell 144\u003c\/p\u003e \u003cp\u003eAligning Strategy, Structure, and Implementation 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 Segmentation 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSurveying China 147\u003c\/p\u003e \u003cp\u003eA Most Discerning Consumer 152\u003c\/p\u003e \u003cp\u003eChapter 18 Marketing 155\u003c\/p\u003e \u003cp\u003eConsumer Impulses and Desires 156\u003c\/p\u003e \u003cp\u003eLenovo’s Approach: The Best of Both Worlds 157\u003c\/p\u003e \u003cp\u003eFrom East to West to Wei East 161\u003c\/p\u003e \u003cp\u003eBaby Boom 164\u003c\/p\u003e \u003cp\u003eBrand Advertising in China 169\u003c\/p\u003e \u003cp\u003eGoing Native—Tory Burch, Gossip Girl, and Made-for-China TV 170\u003c\/p\u003e \u003cp\u003eThe Role of Social Media in Marketing: United States versus China 173\u003c\/p\u003e \u003cp\u003ePromotions 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 The Chinese Luxury and Premium Market 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Nouveau Riche: Pebble Beach or Nothing 180\u003c\/p\u003e \u003cp\u003eThe Gifting Group 181\u003c\/p\u003e \u003cp\u003eChina’s Engine: The New Middle Class Seeks Quality and Value 182\u003c\/p\u003e \u003cp\u003eAffordable Luxury: A Tiffany’s Tie Clip and an Entry-Level BMW 183\u003c\/p\u003e \u003cp\u003eChina’s Luxury Downturn: Myths and Realities 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 Travel and Tourism 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTake a Walk on Boardwalk—Pass Go, Collect $200 (Thousand!) 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21 Chinese Super Consumers Changing the World 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Microsoft Miracle 203\u003c\/p\u003e \u003cp\u003eA Final Word about China’s Super Consumers 207\u003c\/p\u003e \u003cp\u003eIndex 213\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52421374476568,"sku":"9781118834749","price":16.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118834749_278385.jpg?v=1784593252","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/chinas-super-consumers-what-1-billion-customers-want-and-how-to-sell-it-to-them-hardback-9781118834749","provider":"Freshly Printed Books","version":"1.0","type":"link"}