{"product_id":"charm-offensive-commodifying-femininity-in-postwar-france-hardback-9781487508364","title":"Charm Offensive; Commodifying Femininity in Postwar France (Hardback) 9781487508364","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCharm Offensive\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCommodifying Femininity in Postwar France\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eKelly Ricciardi Colvin (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781487508364\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 4 April 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e242 pages, 21 b\u0026amp;w illustrations\u003cbr\u003e23.5 x 15.9 x 2.5 cm, 0.44 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIn the aftermath of the Second World War, the French government cultivated images of sensual and sophisticated white French women in an attempt to reestablish its global image as a great nation. They promoted the beauty, sexual appeal, and general allure of French women, all while shrinking the boundaries of what was considered beautiful.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCharm Offensive\u003c\/i\u003e explores how this elevation of French femininity created problems on both sides of the equation: the pressure on French women to conform to an exacting physical standard was immense, while the inability of anyone else to access that standard resulted in a sense of failure. Drawing on cultural figures like Air France hostesses, tourism workers, and celebrities such as Brigitte Bardot, \u003ci\u003eCharm Offensive \u003c\/i\u003eoffers an innovative understanding of a tumultuous time of decolonization.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003e1. Creating the Model Hostess\u003c\/p\u003e \u003cp\u003e2. Hostessing off the Airplane\u003c\/p\u003e \u003cp\u003e3. Hostessing Global Events\u003c\/p\u003e \u003cp\u003e4. The Gendering and Selling of France\u003c\/p\u003e \u003cp\u003e5. Selling Postwar French Femininity\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eBibliography\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Toronto Press","offers":[{"title":"Brand New","offer_id":52595490849048,"sku":"9781487508364","price":46.55,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/charm-offensive-commodifying-femininity-in-postwar-france-hardback-9781487508364","provider":"Freshly Printed Books","version":"1.0","type":"link"}