{"product_id":"changing-the-channel-12-easy-ways-to-make-millions-for-your-business-paperback-softback-9780470538807","title":"Changing the Channel; 12 Easy Ways to Make Millions for Your Business (Paperback \/ softback) 9780470538807","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eChanging the Channel\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003e12 Easy Ways to Make Millions for Your Business\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMichael Masterson (Author), MaryEllen Tribby (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470538807, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 19 March 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages, Tables: 3 B\u0026amp;W, 0 Color\u003cbr\u003e22.1 x 14.2 x 2.2 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAn all-encompassing guide to making the most from multi-channel marketing\u003c\/p\u003e \u003cp\u003eWritten in a straightforward and accessible style, \u003ci\u003eChanging the Channel\u003c\/i\u003e offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.\u003c\/p\u003e \u003cp\u003ePage by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscusses how to create successful marketing campaigns by using a mix of different marketing channels\u003c\/li\u003e \u003cli\u003eOffers some smart ways to track customer buying habits with a database that covers all marketing channels\u003c\/li\u003e \u003cli\u003eHelps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword.  \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eINTRODUCTION Shopping for Homes: Easier, Faster, Cheaper \u003ci\u003eBy MaryEllen Tribby\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eCHAPTER 1 Marketing in the Twenty-First Century: How Quickly Things Have Changed.\u003c\/p\u003e \u003cp\u003eCHAPTER 2 “DRM” and “MCM”: The Two Most Important Acronyms in Advertising Today.\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Direct-Response Online Marketing: Squeezing the Juice Out of the Low-Hanging Fruit.\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Social Media: Informal Communication, Powerful Profits.\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Search Engine Marketing: Busting Myths and Driving Sales.\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Teleconferences: All You Need Is a Phone and Good Ideas.\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Direct Mail: An Old Dog That Still Knows a Few Tricks.\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Direct Print: Getting More Than Ever for Your Ad Dollar.\u003c\/p\u003e \u003cp\u003eCHAPTER 9 Direct-Response Television: Why Super Bowl Ads Don’t Work.\u003c\/p\u003e \u003cp\u003eCHAPTER 10 Direct-Response Radio: Music, News, Sports, and Talk = Money.\u003c\/p\u003e \u003cp\u003eCHAPTER 11 Telemarketing: Inbound, Outbound, Money-Bound.\u003c\/p\u003e \u003cp\u003eCHAPTER 12 Joint Ventures: Only Streets Should Be One-Way.\u003c\/p\u003e \u003cp\u003eCHAPTER 13 Event Marketing: Having Fun with Your Customers.\u003c\/p\u003e \u003cp\u003eCHAPTER 14 Public Relations: Man Bites Dog; Man Gets Famous.\u003c\/p\u003e \u003cp\u003eCHAPTER 15 The Incredible Power of a Multi-Channel Campaign.\u003c\/p\u003e \u003cp\u003eCONCLUSION Smoking at Joe’s \u003ci\u003eBy Michael Masterson\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eAPPENDIX Examples of Ads.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eAbout the Authors.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52276361298200,"sku":"9780470538807","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470538807.jpg?v=1781367115","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/changing-the-channel-12-easy-ways-to-make-millions-for-your-business-paperback-softback-9780470538807","provider":"Freshly Printed Books","version":"1.0","type":"link"}