{"product_id":"cellular-marketing-paperback-softback-9780471297796","title":"Cellular Marketing (Paperback \/ softback) 9780471297796","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCellular Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eRobert A. Steuernagel (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471297796, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 2 March 1998\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e204 pages\u003cbr\u003e24.2 x 19.2 x 1.6 cm, 0.567 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA complete guide to marketing cellular devices and services\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCellular Marketing\u003c\/i\u003e is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eMarket and Product Definition.\u003cbr\u003e \u003cbr\u003e The Marketing Organization.\u003cbr\u003e \u003cbr\u003e The Strategic Plan and the Marketing Plan.\u003cbr\u003e \u003cbr\u003e Pricing.\u003cbr\u003e \u003cbr\u003e Sales Channels.\u003cbr\u003e \u003cbr\u003e Advertising and Promotion.\u003cbr\u003e \u003cbr\u003e Marketing Measurement.\u003cbr\u003e \u003cbr\u003e Competitive Behavior and Analysis.\u003cbr\u003e \u003cbr\u003e The Sales Process.\u003cbr\u003e \u003cbr\u003e Cellular Sales Productivity.\u003cbr\u003e \u003cbr\u003e The Limits to Growth.\u003cbr\u003e \u003cbr\u003e Selling the Conversion to Digital.\u003cbr\u003e \u003cbr\u003e Swords Into Plowshares: Cooperation and the Evolution of PCS.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Electronics \u0026amp; communications engineering [\u003ca title=\"See our other books on Electronics \u0026amp; communications engineering\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Electronics%20\u0026amp;%20communications%20engineering%20%5BTJ%5D%22\"\u003eTJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Interscience","offers":[{"title":"Brand New","offer_id":52286433067288,"sku":"9780471297796","price":130.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471297796.jpg?v=1781551611","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/cellular-marketing-paperback-softback-9780471297796","provider":"Freshly Printed Books","version":"1.0","type":"link"}