{"product_id":"catering-management-hardback-9781118091494","title":"Catering Management (Hardback) 9781118091494","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCatering Management\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eNancy Loman Scanlon (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118091494, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 26 July 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e27.9 x 22.1 x 2 cm, 0.816 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAn essential, up-to-date guide for catering students and professionals, \u003cb\u003e\u003ci\u003eCatering\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003cb\u003eManagement\u003c\/b\u003e\u003c\/i\u003e, \u003cb\u003e\u003ci\u003eFourth Edition\u003c\/i\u003e\u003c\/b\u003e, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eChapter One Historical Banqueting 1\u003c\/p\u003e \u003cp\u003eChapter Two Styles of Catering Operations 25\u003c\/p\u003e \u003cp\u003eChapter Three Catering Business Development 51\u003c\/p\u003e \u003cp\u003eChapter Four Catering Sales and Marketing and Digital Support 65\u003c\/p\u003e \u003cp\u003eChapter Five Catering-Menu Program 101\u003c\/p\u003e \u003cp\u003eChapter Six Food-and-Beverage Operational Controls 121\u003c\/p\u003e \u003cp\u003eChapter Seven Catering-Menu Pricing and Controls 139\u003c\/p\u003e \u003cp\u003eChapter Eight Catering-Menu Design 161\u003c\/p\u003e \u003cp\u003eChapter Nine Catering Beverage Management 191\u003c\/p\u003e \u003cp\u003eChapter Ten Quality-Service and Standards Training 205\u003c\/p\u003e \u003cp\u003eChapter Eleven Managing Catering Equipment 221\u003c\/p\u003e \u003cp\u003eGlossary 239\u003c\/p\u003e \u003cp\u003eEndnotes 247\u003c\/p\u003e \u003cp\u003eBibliography 249\u003c\/p\u003e \u003cp\u003eIndex 251\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Cookery \/ food \u0026amp; drink etc [\u003ca title=\"See our other books on Cookery \/ food \u0026amp; drink etc\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Cookery%20\/%20food%20\u0026amp;%20drink%20etc%20%5BWB%5D%22\"\u003eWB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52417751482648,"sku":"9781118091494","price":60.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118091494.jpg?v=1784506642","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/catering-management-hardback-9781118091494","provider":"Freshly Printed Books","version":"1.0","type":"link"}