{"product_id":"categorical-statistics-for-communication-research-paperback-softback-9781118927090","title":"Categorical Statistics for Communication Research (Paperback \/ softback) 9781118927090","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCategorical Statistics for Communication Research\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eBryan E. Denham (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118927090, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 18 October 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e296 pages\u003cbr\u003e22.9 x 15.2 x 1.4 cm, 0.372 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eCategorical Statistics for Communication\u003c\/i\u003e\u003ci\u003eResearch\u003c\/i\u003e presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides techniques for analyzing categorical data from a communication studies perspective\u003c\/li\u003e \u003cli\u003eProvides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels\u003c\/li\u003e \u003cli\u003eIllustrated with examples from different types of communication research such as health, political and sports communication and entertainment\u003c\/li\u003e \u003cli\u003eIncludes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eDetailed Contents ix\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003eAbout the Companion Website xx\u003c\/p\u003e \u003cp\u003e1. Introduction to Categorical Statistics 1\u003c\/p\u003e \u003cp\u003e2. Univariate Goodness of Fit and Contingency Tables in Two Dimensions 12\u003c\/p\u003e \u003cp\u003e3. Contingency Tables in Three Dimensions 41\u003c\/p\u003e \u003cp\u003e4. Log-linear Analysis 58\u003c\/p\u003e \u003cp\u003e5. Logit Log-linear Analysis 90\u003c\/p\u003e \u003cp\u003e6. Binary Logistic Regression 119\u003c\/p\u003e \u003cp\u003e7. Multinomial Logistic Regression 153\u003c\/p\u003e \u003cp\u003e8. Ordinal Logistic Regression 171\u003c\/p\u003e \u003cp\u003e9. Probit Analysis 198\u003c\/p\u003e \u003cp\u003e10. Poisson and Negative Binomial Regression 216\u003c\/p\u003e \u003cp\u003e11. Interrater Agreement Measures for Nominal and Ordinal Data 232\u003c\/p\u003e \u003cp\u003e12. Concluding Communication 255\u003c\/p\u003e \u003cp\u003eAppendix A: Chi]Square Table 259\u003c\/p\u003e \u003cp\u003eAppendix B: SPSS Code for Selected Procedures 261\u003c\/p\u003e \u003cp\u003eIndex 266\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology \u0026amp; anthropology [\u003ca title=\"See our other books on Sociology \u0026amp; anthropology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociology%20\u0026amp;%20anthropology%20%5BJH%5D%22\"\u003eJH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52421381488920,"sku":"9781118927090","price":30.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118927090.jpg?v=1784593723","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/categorical-statistics-for-communication-research-paperback-softback-9781118927090","provider":"Freshly Printed Books","version":"1.0","type":"link"}