{"product_id":"catching-lightning-in-a-bottle-how-merrill-lynch-revolutionized-the-financial-world-hardback-9781118967607","title":"Catching Lightning in a Bottle; How Merrill Lynch Revolutionized the Financial World (Hardback) 9781118967607","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCatching Lightning in a Bottle\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Merrill Lynch Revolutionized the Financial World\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eWinthrop H. Smith, Jr (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118967607, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 14 October 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e608 pages\u003cbr\u003e23.1 x 16.3 x 5.1 cm, 0.885 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"I thoroughly enjoyed reading \u003cem\u003eCatching Lightning in a Bottle\u003c\/em\u003e.\" (\u003cem\u003eBusiness Money,\u003c\/em\u003e November 2014) \u003c\/p\u003e\n\u003cp\u003e\"... what a page-turner.\" (\u003cem\u003eHere is the City,\u003c\/em\u003e October 2014)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eThe fascinating story behind the company that revolutionized the financial world\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eCatching Lightning in a Bottle\u003c\/i\u003e traces the complete history of Merrill Lynch and the company's substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end. Throughout its ninety-four year history, Merrill Lynch revolutionized finance by bringing Wall Street to Main Street, operating under a series of guidelines known as the Principles. These values allowed the company to gain the trust of small investors by putting the clients' interests first, driving a business trajectory that expanded capital markets and fueled the growth of the American post-war economy. Written by the son of Merrill Lynch co-founder Winthrop H. Smith, this book describes the creation and evolution of the company from Charlie Merrill's one-man shop in 1914 to its acquisition by Bank of America in 2008.\u003c\/p\u003e \u003cp\u003eAuthor Winthrop H. Smith Jr. spent twenty-eight years at the company his father co-founded, bringing a unique perspective to bear in telling the story of the company that democratized the stock market and eventually fell from its lofty perch.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn why the industry initially scoffed at Charles Merrill's \"radical\" investment ideas\u003c\/li\u003e \u003cli\u003eDiscover the origin of the Principles, and how they drove operations for nearly a century\u003c\/li\u003e \u003cli\u003eFind out why the author left a successful Wall Street career, and why it was such a smart move\u003c\/li\u003e \u003cli\u003eExamine the culture and values that built Merrill Lynch into one of the world's most successful and respected companies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRevolutionary vision is rare, and enduring success is even more so. When a single organization demonstrates both of those characteristics, it is felt throughout the world. Discover the fascinating story behind Merrill Lynch and the men who built it from an insider's perspective in \u003ci\u003eCatching Lightning in a Bottle.\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAuthor’s Note  1  \u003cp\u003ePrologue 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003echapter one Little Doc (1885–1907) 13\u003c\/p\u003e \u003cp\u003echapter two The Odd Couple (1907–1915) 29\u003c\/p\u003e \u003cp\u003echapter three Mr. Smith Goes to Wall Street (1915–1929) 61\u003c\/p\u003e \u003cp\u003echapter four The Grocer (1929–1940) 101\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003echapter five Wall Street to Main Street (1940–1942)  137\u003c\/p\u003e \u003cp\u003echapter six Investigate Before You Invest (1942–1957)  171\u003c\/p\u003e \u003cp\u003echapter seven Good-bye, Beane—Hello, Smith (1957–1970)  227\u003c\/p\u003e \u003cp\u003echapter eight Bullish on America (1970–1980) 271\u003c\/p\u003e \u003cp\u003echapter nine Mr. Integrity (1980–1985) 337\u003c\/p\u003e \u003cp\u003echapter ten The Eternal Optimist (1985–1993)  355\u003c\/p\u003e \u003cp\u003echapter eleven Cementing the Principles (1993–1997)  415\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003echapter twelve It Should Have Been a Solid Legacy (1997–2001)  457\u003c\/p\u003e \u003cp\u003echapter thirteen The Day My Father Wept (2001)  497\u003c\/p\u003e \u003cp\u003echapter fourteen The Death of Mother Merrill (2002–2007)  511\u003c\/p\u003e \u003cp\u003echapter fifteen Catching Lightning in a Bottle (2008)  549\u003c\/p\u003e \u003cp\u003eEpilogue  565\u003c\/p\u003e \u003cp\u003eIndex  578\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52475075133720,"sku":"9781118967607","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118967607_282647.jpg?v=1785804221","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/catching-lightning-in-a-bottle-how-merrill-lynch-revolutionized-the-financial-world-hardback-9781118967607","provider":"Freshly Printed Books","version":"1.0","type":"link"}