{"product_id":"cases-in-consumer-behaviour-paperback-softback-9780471987819","title":"Cases in Consumer Behaviour (Paperback \/ softback) 9780471987819","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCases in Consumer Behaviour\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eGerrit Antonides (Edited by), W. Fred van Raaij (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471987819, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 28 April 1999\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e184 pages\u003cbr\u003e22.5 x 15.2 x 1.1 cm, 0.284 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eEine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch \"Consumer Behaviour: A New Perspective\". (03\/99)\u003cbr\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHold Me, Thrill Me, Taste Me, Love Me (D. McLoughlin).\u003cbr\u003e \u003cbr\u003e Yarner Water (A. Fagraeus, et al.).\u003cbr\u003e \u003cbr\u003e The Body Shop: Societal Values in the Store (G. Antonides).\u003cbr\u003e \u003cbr\u003e Attitudes Towards Recycling of Household Waste (M. Piacentini).\u003cbr\u003e \u003cbr\u003e The Case of the Model Railway Purchase (E. Kirchler \u0026amp; C. Rodler).\u003cbr\u003e \u003cbr\u003e But Marriage Means Sharing -\u003cbr\u003e Doesn't It..? (C. Burgoyne).\u003cbr\u003e \u003cbr\u003e 'No One Buys No Name Trainers...' (M. Hogg \u0026amp; S. Herelle).\u003cbr\u003e \u003cbr\u003e I'm in Control (J. Mannak \u0026amp; J. Schoormans).\u003cbr\u003e \u003cbr\u003e Product Placement (D. Read).\u003cbr\u003e \u003cbr\u003e Advertising with Power or Suspicion? (M. de Kruijk \u0026amp; W. van Raaij).\u003cbr\u003e \u003cbr\u003e Food Shopping Styles in Hungary (J. Simon, et al.).\u003cbr\u003e \u003cbr\u003e Hurry -\u003cbr\u003e Only Whilst Stocks Last...? (E. Betts \u0026amp; P. McGoldrick).\u003cbr\u003e \u003cbr\u003e Consumer Borrowing Decisions (R. Ranyard).\u003cbr\u003e \u003cbr\u003e A Single Currency for Europe -\u003cbr\u003e The Euro (W. Van Raaij \u0026amp; Y. van Everdingen).\u003cbr\u003e \u003cbr\u003e Age-Lite (P. Klumb).\u003cbr\u003e \u003cbr\u003e Dissatisfied with Doing the Dishes (J. Loef).\u003cbr\u003e \u003cbr\u003e The Behaviour of the Young Towards Luxury Products (D. Allérès).\u003cbr\u003e \u003cbr\u003e Pasta in Europe (G. Panigyrakis \u0026amp; C. Veloutsou).\u003cbr\u003e \u003cbr\u003e Andrex Comes Out of the Closet (A. Yentis \u0026amp; J. Bond).\u003cbr\u003e \u003cbr\u003e Consumers' Evaluations of Products Labelled 'Made in Europe' (G. Schweiger, et al.).\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52509149331736,"sku":"9780471987819","price":51.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471987819.jpg?v=1786494187","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/cases-in-consumer-behaviour-paperback-softback-9780471987819","provider":"Freshly Printed Books","version":"1.0","type":"link"}