{"product_id":"career-distinction-stand-out-by-building-your-brand-hardback-9780470128183","title":"Career Distinction; Stand Out by Building Your Brand (Hardback) 9780470128183","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCareer Distinction\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eStand Out by Building Your Brand\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eWilliam Arruda (Author), Kirsten Dixson (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470128183, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 12 June 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages, Charts: 7 B\u0026amp;W, 0 Color; Screen captures: 6 B\u0026amp;W, 0 Color; Tables: 13 B\u0026amp;W, 0 Color; Exhibits: 2 B\u0026amp;W, 0 Color\u003cbr\u003e23.1 x 16 x 2.5 cm, 0.408 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003ePraise for Career Distinction\u003cbr\u003e \u003cbr\u003e \"Hands down, this book is the bible on branding for your career!\"\u003cbr\u003e -- Susan Britton Whitcomb, author of Job Search Magic\u003cbr\u003e \u003cbr\u003e \"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker.\"\u003cbr\u003e -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute\u003cbr\u003e \u003cbr\u003e \"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition.\"\u003cbr\u003e -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword vii\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e1. Understand the Future of Work 1\u003c\/p\u003e \u003cp\u003e2. Adopt the \u003ci\u003eCareer Distinction \u003c\/i\u003eMindset 11\u003c\/p\u003e \u003cp\u003e3. Brand Yourself for Career Success 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep One Extract—Unearth Your Unique Promise of Value\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4. Know Yourself to Grow Yourself 33\u003c\/p\u003e \u003cp\u003e5. Remember, It’s What They Think That Counts 45\u003c\/p\u003e \u003cp\u003e6. Define Your Brand Community 57\u003c\/p\u003e \u003cp\u003e7. Tell Your Brand Story 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Two Express—Communicate Your Brand to Your Target Audience\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8. Create Your Career-Marketing Tools 81\u003c\/p\u003e \u003cp\u003e9. Express Yourself 97\u003c\/p\u003e \u003cp\u003e10. Assess Your Online Identity 115\u003c\/p\u003e \u003cp\u003e11. Build Your Brand in Bits and Bytes 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Three Exude—Manage Your Brand Environment\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12. Be On-Brand in All That You Do 145\u003c\/p\u003e \u003cp\u003e13. Get a Visual Identity 155\u003c\/p\u003e \u003cp\u003e14. Increase Your Career Karma 171\u003c\/p\u003e \u003cp\u003eSummary: Evolve and Resolve 185\u003c\/p\u003e \u003cp\u003eAppendix 193\u003c\/p\u003e \u003cp\u003eIndex 197\u003c\/p\u003e \u003cp\u003eAbout the Authors 207\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52511112724760,"sku":"9780470128183","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470128183.jpg?v=1786582636","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/career-distinction-stand-out-by-building-your-brand-hardback-9780470128183","provider":"Freshly Printed Books","version":"1.0","type":"link"}