{"product_id":"capital-letters-the-economics-of-academic-bookselling-paperback-9781108717236","title":"Capital Letters; The Economics of Academic Bookselling (Paperback \/ softback) 9781108717236","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCapital Letters\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Economics of Academic Bookselling\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eArgues that academic booksellers can understand, shape, and lead a sustainable future for academic text within the marketplace.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJ. M. Hawker (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108717236, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 6 June 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e75 pages, 5 colour illus.\u003cbr\u003e17.9 x 12.7 x 0.7 cm, 0.2 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eAcademic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction\u003cbr\u003e 1. The developing marketplace\u003cbr\u003e 2. The shop front – the value of discount\u003cbr\u003e 3. Remerchandising academic text\u003cbr\u003e 4. The future.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Publishing industry \u0026amp; book trade [\u003ca title=\"See our other books on Publishing industry \u0026amp; book trade\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Publishing%20industry%20\u0026amp;%20book%20trade%20%5BKNTP%5D%22\"\u003eKNTP\u003c\/a\u003e], Retail sector [\u003ca title=\"See our other books on Retail sector\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Retail%20sector%20%5BKNPR%5D%22\"\u003eKNPR\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46004951154968,"sku":"9781108717236","price":14.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108717236i_e8e28a90-91ce-42cb-b337-a69a35b3c659.jpg?v=1696717982","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/capital-letters-the-economics-of-academic-bookselling-paperback-9781108717236","provider":"Freshly Printed Books","version":"1.0","type":"link"}