{"product_id":"can-we-do-that-outrageous-pr-stunts-that-work-and-why-your-company-needs-them-paperback-softback-9780470043929","title":"Can We Do That?!; Outrageous PR Stunts That Work -- And Why Your Company Needs Them (Paperback \/ softback) 9780470043929","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCan We Do That?!\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eOutrageous PR Stunts That Work -- And Why Your Company Needs Them\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePeter Shankman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470043929, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 2 January 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e22.9 x 15.6 x 1.6 cm, 0.275 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments.  \u003cp\u003eChapter 1. Who Am I, and Why the Heck Should You Listen to Me?\u003c\/p\u003e \u003cp\u003eYou don't know me from anyone-but I'm known. And I've gotten my clients known. Who am I? Why should you listen to me?\u003c\/p\u003e \u003cp\u003eChapter 2. PR Basics.\u003c\/p\u003e \u003cp\u003eWhat IS PR? What is GOOD PR? What is BAD PR? What makes reported want to listen? What makes them want to shut you off and block your e-mail from their system? What makes reported and the public happy? What makes them unhappy?\u003c\/p\u003e \u003cp\u003eChapter 3. Coming Up with the Off-the-Wall Idea, and Making It Stick.\u003c\/p\u003e \u003cp\u003eTalking about how no to be afraid of reaction to an idea, the beginnings of how to think differently, ways to get into that kind of think-different mindset, getting out of the office and into a good brain...ROAR to get your idea approved!\u003c\/p\u003e \u003cp\u003eChapter 4. Coming Up with and Implementing the Big Idea-Part One.\u003c\/p\u003e \u003cp\u003eWebDive 2000 and our first of many \"ARE YOU INSANE?\" comments.\u003c\/p\u003e \u003cp\u003eChapter 5. Coming Up with and Implementing the Big Idea-Part Two.\u003c\/p\u003e \u003cp\u003eThe Flying Fingers Yarn Bus-Best Campaign of 2005.\u003c\/p\u003e \u003cp\u003eChapter 6. Coming Up with and Implementing the Big Idea-Part Three.\u003c\/p\u003e \u003cp\u003eThe AirTroductions Launch-One website, over 250 media outlets around the world.\u003c\/p\u003e \u003cp\u003eChapter 7. Coming Up with and Implementing the Big Idea and what Happens When It's Too Successful?\u003c\/p\u003e \u003cp\u003eThe RegisterFree.Com Free Domain Name Hour-Or, how to shut down the Internet.\u003c\/p\u003e \u003cp\u003eChapter 8. What Happens When You Lose Your Voice?\u003c\/p\u003e \u003cp\u003eLegal has just told you to shut up. Or a 60 Minutes crew is waiting in your lobby. No matter how much fun PR is, there's always crisis management to think of. A Primer.\u003c\/p\u003e \u003cp\u003eChapter 9. You Don't Have to run Over Someone to Get Press.\u003c\/p\u003e \u003cp\u003eIt's not about celebrity all of the time. In fact, sometimes it can be, just by note being.\u003c\/p\u003e \u003cp\u003eChapter 10. What Happens When Your Perfectly Thought-Out Plan Hits a Snag?\u003c\/p\u003e \u003cp\u003eWhen your parachute opens and you get spun around, line twists are often the result. Kicking out of them tends to work and get you down safely. Here's how to kick out of potential snags that could leave you hung up.\u003c\/p\u003e \u003cp\u003eChapter 11. Putting It All Together.\u003c\/p\u003e \u003cp\u003eWrap-ups, what we've learned, what if something happens that we didn't talk about.\u003c\/p\u003e \u003cp\u003eChapter 12. The Resources Section!\u003c\/p\u003e \u003cp\u003ePlaces to get more info, websites, mailing lists, groups, organizations, etc.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52474999996696,"sku":"9780470043929","price":18.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470043929.jpg?v=1785802938","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/can-we-do-that-outrageous-pr-stunts-that-work-and-why-your-company-needs-them-paperback-softback-9780470043929","provider":"Freshly Printed Books","version":"1.0","type":"link"}