{"product_id":"campaign-advertising-and-american-democracy-paperback-softback-9781592134564","title":"Campaign Advertising and American Democracy (Paperback \/ softback) 9781592134564","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCampaign Advertising and American Democracy\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eMichael M. Franz (Author), Paul B. Freedman (Author), Kenneth M. Goldstein (Author), Travis N. Ridout (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781592134564\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 15 November 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e216 pages\u003cbr\u003e22.9 x 15.2 x 0.8 cm, 0.362 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\n\u003cb\u003eCampaign Advertising and American Democracy\u003c\/b\u003e explores the relationship between exposure to political advertisements and voter behavior.  Contrary to widely held beliefs,  political ads do not turn people off to politics.\u003c\/div\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003eCampaign Advertising and American Democracy\u003cbr\u003eTable of Contents\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eChapter  1 --  The Whipping Boy of American Politics - 1\u003cbr\u003eChapter 2  -- Campaign Ads as Information Supplements - 17\u003cbr\u003eChapter 3  -- Measuring Exposure to Campaign Ads - 42 \u003cbr\u003eChapter 4 -- Tracking the Volume and Content of Political Advertising - 59\u003cbr\u003eChapter 5 -- What, When, and Where: Making Sense of Campaign Advertising - 77\u003cbr\u003eChapter 6 -- What Did They Know and When Did They Know It? - 98\u003cbr\u003eChapter 7 -- Campaign Advertising and Voter Attitudes toward the Political Process - 123\u003cbr\u003eChapter 8 -- Campaign Advertising and Citizen Participation - 144\u003cbr\u003eChapter 9 -- Advertising Tone and Political Engagement - 159\u003cbr\u003eChapter 10 -- Campaign Advertising and American Democracy - 180\u003cbr\u003eAppendix A -- Assessing the Validity of the CMAG Tracking Data - 194\u003cbr\u003eAppendix B -- Assessing the Reliability of the Storyboard Coding - 196\u003cbr\u003eAppendix C -- Data Set and Variables - 203\u003cbr\u003eReferences -- 270\u003c\/div\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Temple University Press","offers":[{"title":"Brand New","offer_id":52620251103512,"sku":"9781592134564","price":22.26,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/campaign-advertising-and-american-democracy-paperback-softback-9781592134564","provider":"Freshly Printed Books","version":"1.0","type":"link"}