{"product_id":"cambridge-igcse™-and-o-level-travel-and-tourism-coursebook-with-digital-access-2-years-9781009064682","title":"Cambridge IGCSE™ and O Level Travel and Tourism Coursebook with Digital Access (2 Years) (Multiple-component retail product) 9781009064682","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCambridge IGCSE™ and O Level Travel and Tourism Coursebook with Digital Access (2 Years)\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis series supports learners through the Cambridge IGCSE™ and O Level Travel \u0026amp; Tourism syllabuses (0471\/7096).\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eStephen Rickerby (Author), John Smith (Author), Ruth Figg (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009064682, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eMultiple-component retail product, published 28 April 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e190 pages\u003cbr\u003e27.5 x 21.8 x 0.9 cm, 0.49 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis series supports learners through the Cambridge IGCSE™ and O Level Travel \u0026amp; Tourism syllabuses (0471\/7096).   From business travel to ecotourism, this second edition supports students to develop practical skills across a range of roles in one of the world's largest industries. Help students develop their analytical skills to build a deeper understanding of modern tourism, through case studies exploring topics such as the impact of the COVID-19 pandemic. Suitable for the Cambridge IGCSE™ and O Level Travel \u0026amp; Tourism syllabuses (0471\/7096), for examination from 2024. The coursebook supports students whose first language is not English, with key terms and concept links, as well as visual tools throughout, to aid understanding.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eContents\u003cbr\u003e How to use this series\u003cbr\u003e How to use this book\u003cbr\u003e Introduction\u003cbr\u003e Introduction to command words\u003cbr\u003e Unit 1. Key concepts of travel and tourism\u003cbr\u003e 1.1. Main types of tourism\u003cbr\u003e 1.2. Main reasons why people travel\u003cbr\u003e 1.3. Sustainability in travel and tourism\u003cbr\u003e 1.4. Characteristics of travel and tourism\u003cbr\u003e 1.5. Types of tourists\u003cbr\u003e 1.6. Types of destinations\u003cbr\u003e Exam-style questions\u003cbr\u003e Self-evaluation checklist\u003cbr\u003e Unit 2. Global tourism\u003cbr\u003e 2.1. The scale of travel and tourism demand\u003cbr\u003e 2.2. The features and appeal of destinations\u003cbr\u003e 2.3. Destination development and management organisations\u003cbr\u003e 2.4. Factors affecting tourism development and management\u003cbr\u003e 2.5. Managing destinations sustainably\u003cbr\u003e 2.6. Economic, environmental and sociocultural impacts of travel and tourism\u003cbr\u003e Exam-style questions\u003cbr\u003e Self-evaluation checklist\u003cbr\u003e Unit 3. Travel and tourism organisations\u003cbr\u003e 3.1. The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal\u003cbr\u003e 3.2. Ways travel and tourism organisations work together\u003cbr\u003e 3.3. Different types of transport and their appeal\u003cbr\u003e 3.4. Sustainable developments in travel and transport\u003cbr\u003e 3.5. Domestic and international travel and transport infrastructure\u003cbr\u003e Exam-style questions\u003cbr\u003e Self-evaluation checklist\u003cbr\u003e Unit 4. Customer service in travel and tourism\u003cbr\u003e 4.1. The importance of customer service\u003cbr\u003e 4.2. Delivery of customer service\u003cbr\u003e 4.3. The provision of customer service for different types of tourists\u003cbr\u003e 4.4. Skills required when working in the travel and tourism industry\u003cbr\u003e Exam-style questions\u003cbr\u003e Self-evaluation checklist\u003cbr\u003e Unit 5. Destination marketing\u003cbr\u003e 5.1. The importance of marketing to travel and tourism organisations\u003cbr\u003e 5.2. Factors affecting marketing\u003cbr\u003e 5.3. The marketing mix\u003cbr\u003e 5.4. Market research and analysis\u003cbr\u003e 5.5. Market segmentation and targeting\u003cbr\u003e Exam-style questions\u003cbr\u003e Self-evaluation checklist\u003cbr\u003e Preparing for assessment\u003cbr\u003e Glossary\u003cbr\u003e Acknowledgements\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Educational: Social sciences [\u003ca title=\"See our other books on Educational: Social sciences\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Educational:%20Social%20sciences%20%5BYQJ%5D%22\"\u003eYQJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46000515186968,"sku":"9781009064682","price":28.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781009064682i.jpg?v=1696791105","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/cambridge-igcse%e2%84%a2-and-o-level-travel-and-tourism-coursebook-with-digital-access-2-years-9781009064682","provider":"Freshly Printed Books","version":"1.0","type":"link"}