{"product_id":"buying-reality-political-ads-money-and-local-television-news-hardback-9780823288953","title":"Buying Reality; Political Ads, Money, and Local Television News (Hardback) 9780823288953","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBuying Reality\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003ePolitical Ads, Money, and Local Television News\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDanilo Yanich (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780823288953\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 7 April 2020\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages, 50\u003cbr\u003e22.9 x 15.2 x 2.4 cm, 0.554 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eFrom a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close?\u003cbr\u003e You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures—and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day—not Tweets—to convey their messages to an audience more fragmented than ever. \u003cbr\u003e At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics—almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. \u003cbr\u003e On local TV news, political ads create the reality of local races—a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say—the bought reality—and what political stories used to cover.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eIntroduction \u003c\/b\u003e  1\u003cbr\u003e \u003cb\u003e1 \u003c\/b\u003eWhy Local Television News Matters   19\u003cbr\u003e \u003cb\u003e2 \u003c\/b\u003eA Brief History of Political Advertising   39\u003cbr\u003e \u003cb\u003e3 \u003c\/b\u003eResearch Method and Market Profiles   61\u003cbr\u003e \u003cb\u003e4 \u003c\/b\u003ePolitical Ads   75\u003cbr\u003e \u003cb\u003e5 \u003c\/b\u003ePolitical Stories   98\u003cbr\u003e \u003cb\u003e6 \u003c\/b\u003eThe Markets   131\u003cbr\u003e \u003cb\u003e7\u003c\/b\u003e The Business of News   174\u003cbr\u003e \u003cb\u003eConclusion\u003c\/b\u003e: Where Do We Go from Here?   210\u003cbr\u003e \u003ci\u003eAcknowledgments \u003c\/i\u003e  227\u003cbr\u003e \u003ci\u003eReference List \u003c\/i\u003e  231\u003cbr\u003e \u003ci\u003eIndex \u003c\/i\u003e  253\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Fordham University Press","offers":[{"title":"Brand New","offer_id":52580425597208,"sku":"9780823288953","price":85.58,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/buying-reality-political-ads-money-and-local-television-news-hardback-9780823288953","provider":"Freshly Printed Books","version":"1.0","type":"link"}