{"product_id":"buying-happiness-the-emergence-of-consumer-consciousness-in-english-canada-hardback-9780774835138","title":"Buying Happiness; The Emergence of Consumer Consciousness in English Canada (Hardback) 9780774835138","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBuying Happiness\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Emergence of Consumer Consciousness in English Canada\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBettina Liverant (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780774835138\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 1 June 2018\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages, 11 illus.\u003cbr\u003e22.9 x 15.2 x 1.5 cm, 0.58 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eLiverant makes a complex and insightful argument for a deep but largely unmarked change of perspective. Her synthesis of recent work on consumerism in Canada is illuminating. In highlighting the role of intellectuals and historic publications in constructing and reconstructing the social narratives that Canadians rely on to think about and develop personal and national identities, she gently invites present-day writers to reconsider their impact, and a more general readership to question how and why certain stories are told.\u003c\/p\u003e - V. Michael Roberts, economist and author of The Long Depression (Prairie History) \u003cem\u003eBuying Happiness\u003c\/em\u003e should be required reading for students of twentieth-century Canada. - Katharine Rollwagen (The Canadian Historical Review) \u003cp\u003eThe nearest dictionary to hand unhelpfully defines consumer as \"one or that which consumes\". Bettina Liverant takes us beyond linguistic tautologies to give us a first-rate intellectual history of consumer society in Canada from late Victorian times to the post-war baby boom era.\u003c\/p\u003e - James Hull, University of British Columbia-Okanagan (Canadian Business History Association) \u003cp\u003eIn that it looks at the idea of consumer society, \u003cem\u003eBuying Happiness\u003c\/em\u003e offers a welcome addition to the study of consumption. As such, \u003cem\u003eBuying Happiness\u003c\/em\u003e helps scholars recognize their own possible prejudices that they bring to the study of consumption.\u003c\/p\u003e - Donica Belisle (American Review of Canadian Studies)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eThe idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBuying Happiness\u003c\/em\u003e explores the ways public thinkers represented, conceptualized, and institutionalized new ideas about consumption and consumer behaviours. Topics include the state's creation of the first cost-of-living index in 1914–15, the development of consumer consciousness during the Depression, and the ways in which popular magazines encouraged an ethic of cautious consumerism in the postwar period.\u003c\/p\u003e\n\u003cp\u003eBettina Liverant's fresh approach connects changes in consumer consciousness with changes in the economy and behaviour. As the figure of \"the consumer\" moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\n\u003cp\u003e1 The Meaning Is in the Spending\u003c\/p\u003e\n\u003cp\u003e2 The Promise of a More Abundant Life\u003c\/p\u003e\n\u003cp\u003e3 Culturing Canadian Patriotism\u003c\/p\u003e\n\u003cp\u003e4 Moralizing the Economy\u003c\/p\u003e\n\u003cp\u003e5 Charting the Contours of Modern Society\u003c\/p\u003e\n\u003cp\u003e6 Regulating the Consumer\u003c\/p\u003e\n\u003cp\u003e7 Buying Happiness\u003c\/p\u003e\n\u003cp\u003e8 Academic Encounters\u003c\/p\u003e\n\u003cp\u003eConclusion\u003c\/p\u003e\n\u003cp\u003eNotes; Index\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"UBC Press","offers":[{"title":"Brand New","offer_id":52531070206232,"sku":"9780774835138","price":55.59,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/buying-happiness-the-emergence-of-consumer-consciousness-in-english-canada-hardback-9780774835138","provider":"Freshly Printed Books","version":"1.0","type":"link"}